Essentials of marketing research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[S.l.]
South-Western
2010
|
| Ausgabe: | 4. ed., internat. ed. |
| Schlagworte: | |
| Beschreibung: | XIX, 436 S. Ill., graph. Darst. |
| ISBN: | 9781439080900 1439080909 |
Internformat
MARC
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| 020 | |a 9781439080900 |9 978-1-4390-8090-0 | ||
| 020 | |a 1439080909 |9 1-4390-8090-9 | ||
| 035 | |a (OCoLC)422848663 | ||
| 035 | |a (DE-599)BVBBV035702706 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Zikmund, William G. |d 1943-2002 |e Verfasser |0 (DE-588)12499086X |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing research |c William G. Zikmund ; Barry J. Babin |
| 250 | |a 4. ed., internat. ed. | ||
| 264 | 1 | |a [S.l.] |b South-Western |c 2010 | |
| 300 | |a XIX, 436 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Babin, Barry J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017756607 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804139419600420864 |
|---|---|
| any_adam_object | |
| author | Zikmund, William G. 1943-2002 Babin, Barry J. |
| author_GND | (DE-588)12499086X |
| author_facet | Zikmund, William G. 1943-2002 Babin, Barry J. |
| author_role | aut aut |
| author_sort | Zikmund, William G. 1943-2002 |
| author_variant | w g z wg wgz b j b bj bjb |
| building | Verbundindex |
| bvnumber | BV035702706 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)422848663 (DE-599)BVBBV035702706 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV035702706 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:43:47Z |
| institution | BVB |
| isbn | 9781439080900 1439080909 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017756607 |
| oclc_num | 422848663 |
| open_access_boolean | |
| owner | DE-1050 DE-945 DE-526 |
| owner_facet | DE-1050 DE-945 DE-526 |
| physical | XIX, 436 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | South-Western |
| record_format | marc |
| spelling | Zikmund, William G. 1943-2002 Verfasser (DE-588)12499086X aut Essentials of marketing research William G. Zikmund ; Barry J. Babin 4. ed., internat. ed. [S.l.] South-Western 2010 XIX, 436 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Babin, Barry J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zikmund, William G. 1943-2002 Babin, Barry J. Essentials of marketing research Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research William G. Zikmund ; Barry J. Babin |
| title_fullStr | Essentials of marketing research William G. Zikmund ; Barry J. Babin |
| title_full_unstemmed | Essentials of marketing research William G. Zikmund ; Barry J. Babin |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marketingforschung Marktforschung |
| work_keys_str_mv | AT zikmundwilliamg essentialsofmarketingresearch AT babinbarryj essentialsofmarketingresearch |