APA-Zitierstil (7. Ausg.)

Zikmund, W. G., & Babin, B. J. (2010). Essentials of marketing research (4. ed., internat. ed.). South-Western.

Chicago-Zitierstil (17. Ausg.)

Zikmund, William G., und Barry J. Babin. Essentials of Marketing Research. 4. ed., internat. ed. [S.l.]: South-Western, 2010.

MLA-Zitierstil (9. Ausg.)

Zikmund, William G., und Barry J. Babin. Essentials of Marketing Research. 4. ed., internat. ed. South-Western, 2010.