Interkulturelles Marketing-Management: Erfolgsstrategien, Konzepte, Analysen
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Gabler
2009
|
| Edition: | 2., überarb. und erg. Aufl. |
| Series: | Gabler : Research
|
| Subjects: | |
| Item Description: | Literaturverz. S. 407 - 424 |
| Physical Description: | XXII, 437 S. Ill., graph. Darst. 21 cm |
| ISBN: | 9783834917942 |
Staff View
MARC
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| 100 | 1 | |a Emrich, Christin |e Verfasser |0 (DE-588)129522929 |4 aut | |
| 245 | 1 | 0 | |a Interkulturelles Marketing-Management |b Erfolgsstrategien, Konzepte, Analysen |c Christin Emrich. Mit einem Beitr. von Marc-Oliver Emrich |
| 250 | |a 2., überarb. und erg. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 2009 | |
| 300 | |a XXII, 437 S. |b Ill., graph. Darst. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Gabler : Research | |
| 500 | |a Literaturverz. S. 407 - 424 | ||
| 650 | 7 | |a Interkulturelles Management |2 stw | |
| 650 | 7 | |a Marketing |2 stw | |
| 650 | 4 | |a Marketingmanagement - Interkulturelles Management | |
| 650 | 7 | |a Marketingpolitik |2 stw | |
| 650 | 7 | |a Strategisches Management |2 stw | |
| 650 | 7 | |a Theorie |2 stw | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interkulturelles Management |0 (DE-588)4343519-1 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Interkulturelles Management |0 (DE-588)4343519-1 |D s |
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| 689 | 2 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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Record in the Search Index
| _version_ | 1820776482512830464 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Emrich, Christin |
| author_GND | (DE-588)129522929 |
| author_facet | Emrich, Christin |
| author_role | aut |
| author_sort | Emrich, Christin |
| author_variant | c e ce |
| building | Verbundindex |
| bvnumber | BV035679288 |
| classification_rvk | QP 600 QP 680 |
| classification_tum | WIR 538f WIR 800f |
| ctrlnum | (OCoLC)432316961 (DE-599)DNB995466734 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2., überarb. und erg. Aufl. |
| format | Book |
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| id | DE-604.BV035679288 |
| illustrated | Illustrated |
| indexdate | 2025-01-09T13:02:47Z |
| institution | BVB |
| isbn | 9783834917942 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017733578 |
| oclc_num | 432316961 |
| open_access_boolean | |
| owner | DE-521 DE-859 DE-703 DE-1049 DE-12 DE-91 DE-BY-TUM DE-1043 DE-188 DE-2070s |
| owner_facet | DE-521 DE-859 DE-703 DE-1049 DE-12 DE-91 DE-BY-TUM DE-1043 DE-188 DE-2070s |
| physical | XXII, 437 S. Ill., graph. Darst. 21 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Gabler |
| record_format | marc |
| series2 | Gabler : Research |
| spelling | Emrich, Christin Verfasser (DE-588)129522929 aut Interkulturelles Marketing-Management Erfolgsstrategien, Konzepte, Analysen Christin Emrich. Mit einem Beitr. von Marc-Oliver Emrich 2., überarb. und erg. Aufl. Wiesbaden Gabler 2009 XXII, 437 S. Ill., graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Gabler : Research Literaturverz. S. 407 - 424 Interkulturelles Management stw Marketing stw Marketingmanagement - Interkulturelles Management Marketingpolitik stw Strategisches Management stw Theorie stw Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Interkulturelles Management (DE-588)4343519-1 s DE-188 Internationales Marketing (DE-588)4125431-4 s Interkulturelle Kompetenz (DE-588)4200053-1 s 1\p DE-604 Emrich, Marc-Oliver Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Emrich, Christin Interkulturelles Marketing-Management Erfolgsstrategien, Konzepte, Analysen Interkulturelles Management stw Marketing stw Marketingmanagement - Interkulturelles Management Marketingpolitik stw Strategisches Management stw Theorie stw Marketingmanagement (DE-588)4168907-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4200053-1 (DE-588)4125431-4 (DE-588)4343519-1 |
| title | Interkulturelles Marketing-Management Erfolgsstrategien, Konzepte, Analysen |
| title_auth | Interkulturelles Marketing-Management Erfolgsstrategien, Konzepte, Analysen |
| title_exact_search | Interkulturelles Marketing-Management Erfolgsstrategien, Konzepte, Analysen |
| title_full | Interkulturelles Marketing-Management Erfolgsstrategien, Konzepte, Analysen Christin Emrich. Mit einem Beitr. von Marc-Oliver Emrich |
| title_fullStr | Interkulturelles Marketing-Management Erfolgsstrategien, Konzepte, Analysen Christin Emrich. Mit einem Beitr. von Marc-Oliver Emrich |
| title_full_unstemmed | Interkulturelles Marketing-Management Erfolgsstrategien, Konzepte, Analysen Christin Emrich. Mit einem Beitr. von Marc-Oliver Emrich |
| title_short | Interkulturelles Marketing-Management |
| title_sort | interkulturelles marketing management erfolgsstrategien konzepte analysen |
| title_sub | Erfolgsstrategien, Konzepte, Analysen |
| topic | Interkulturelles Management stw Marketing stw Marketingmanagement - Interkulturelles Management Marketingpolitik stw Strategisches Management stw Theorie stw Marketingmanagement (DE-588)4168907-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Interkulturelles Management Marketing Marketingmanagement - Interkulturelles Management Marketingpolitik Strategisches Management Theorie Marketingmanagement Interkulturelle Kompetenz Internationales Marketing |
| work_keys_str_mv | AT emrichchristin interkulturellesmarketingmanagementerfolgsstrategienkonzepteanalysen AT emrichmarcoliver interkulturellesmarketingmanagementerfolgsstrategienkonzepteanalysen |