Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva: monografija
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Russian |
| Published: |
Moskva
"MGIMO-Univ."
2008
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | In kyrill. Schr., russ. |
| Physical Description: | 159 S. graph. Darst. |
| ISBN: | 9785922804219 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | СОДЕРЖАНИЕ
ДИСКУРСИВНЫЕ МИРЫ СОВРЕМЕННЫХ НЕМЕЦКИХ МЕДИА
......3
ОТ АВТОРА
.....................................................................................................6
ВВЕДЕНИЕ
......................................................................................................7
ГЕРМАНСКАЯ СИСТЕМА ОБЕСПЕЧЕНИЯ СВОБОДЫ
МАССОВОЙ ИНФОРМАЦИИ
...................................................................11
1.
Исторические традиции немецкой журналистики
........................11
2.
Печатные СМИ в ГДР
......................................................................15
3.
Становление системы печатного рынка бывшей ГДР
по образцу ФРГ в переходный период
1989-1991
гг.
..................18
4.
Правовые основы свободы печати единой Германии
...................25
ОСОБЕННОСТИ РАЗВИТИЯ РЫНКА ПЕЧАТНЫХ СМИ ФРГ
...........32
1.
Тенденция к увеличению концентрации печатных СМИ ФРГ....
32
1)
История становления и выживания крупнейшего
германского концерна «Аксель Шпрингер Ферлаг»
..............36
2)
Стратегия экспансии газетно-издательской группы «ВАЦ»
.....43
3)
Выход из газетного бизнеса медиахолдинга
«Бертельсманн АГ»
....................................................................45
4)
Позиции концерна «Георг фон Хольцбринк» на газетном
рынке Германии
..........................................................................49
5)
Стратегия развития лидера журнальных издательств
«Бауэр Ферлаг»
...........................................................................54
6)
Эффективный менеджмент концерна
«Хуберт Бурда Медиа»
..............................................................57
2.
Политизированность печатных изданий ФРГ
........:......................61
РЕДАКЦИОННЫЕ КОНЦЕПЦИИ И ТИРАЖНЫЕ ТЕНДЕНЦИИ
ФЕДЕРАЛЬНОЙ ПРЕССЫ ГЕРМАНИИ:
.................................................71
1.
Общественная роль газеты и журнала
............................................71
2.
Редакционная деятельность ежедневных качественных
газет ФРГ
..........................................................................................72
а) Преемственность и традиции «Франкфуртер
Альгемайне Цайтунг»
.................................................................76
в) «Зюддойче Цайтунг»: преодоление кризисных тенденций
.... 83
159
с) Социалистические традиции крупнейшей газеты
Восточной Германии «Нойес Дойчланд»
.................................86
3.
Причины издательского успеха бульварной «Бильд»
...................89
4.
Тенденции журнального сегмента на рынке прессы ФРГ
............98
а) «Дер Шпигель»: исторический путь качественного
еженедельника
...........................................................................100
в) Качественно-массовый «Фокус»
—
молодой конкурент
«Дер Шпигеля»
..........................................................................115
с) Специфика иллюстрированного журнала «Штерн»
...............121
ПРИЛОЖЕНИЯ
...........................................................................................129
ЛИТЕРАТУРА
.............................................................................................139
|
| any_adam_object | 1 |
| author | Orechova, Oksana Evgenʹevna |
| author_GND | (DE-588)1200442512 |
| author_facet | Orechova, Oksana Evgenʹevna |
| author_role | aut |
| author_sort | Orechova, Oksana Evgenʹevna |
| author_variant | o e o oe oeo |
| building | Verbundindex |
| bvnumber | BV035656581 |
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| dewey-full | 073 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 073 - Journalism and newspapers in Germany |
| dewey-raw | 073 |
| dewey-search | 073 |
| dewey-sort | 273 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| era | Geschichte 1990-2007 gnd |
| era_facet | Geschichte 1990-2007 |
| format | Book |
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| indexdate | 2024-07-09T21:42:36Z |
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| isbn | 9785922804219 |
| language | Russian |
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| spelling | Orechova, Oksana Evgenʹevna Verfasser (DE-588)1200442512 aut Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva monografija O. E. Orechova Moskva "MGIMO-Univ." 2008 159 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier In kyrill. Schr., russ. Geschichte 1990-2007 gnd rswk-swf Zeitschriftenmarkt (DE-588)4067497-6 gnd rswk-swf Zeitungsmarkt (DE-588)4067516-6 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Zeitungsmarkt (DE-588)4067516-6 s Zeitschriftenmarkt (DE-588)4067497-6 s Geschichte 1990-2007 z DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017711067&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Orechova, Oksana Evgenʹevna Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva monografija Zeitschriftenmarkt (DE-588)4067497-6 gnd Zeitungsmarkt (DE-588)4067516-6 gnd |
| subject_GND | (DE-588)4067497-6 (DE-588)4067516-6 (DE-588)4011882-4 |
| title | Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva monografija |
| title_auth | Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva monografija |
| title_exact_search | Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva monografija |
| title_full | Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva monografija O. E. Orechova |
| title_fullStr | Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva monografija O. E. Orechova |
| title_full_unstemmed | Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva monografija O. E. Orechova |
| title_short | Pečatnye SMI Germanii v uslovijach socialʹno raskolotogo obščestva |
| title_sort | pecatnye smi germanii v uslovijach socialʹno raskolotogo obscestva monografija |
| title_sub | monografija |
| topic | Zeitschriftenmarkt (DE-588)4067497-6 gnd Zeitungsmarkt (DE-588)4067516-6 gnd |
| topic_facet | Zeitschriftenmarkt Zeitungsmarkt Deutschland |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017711067&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT orechovaoksanaevgenʹevna pecatnyesmigermaniivuslovijachsocialʹnoraskolotogoobscestvamonografija |