Marketing research: methodological foundations
Gespeichert in:
| Vorheriger Titel: | Churchill, Gilbert A. Marketing research |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Mason, Ohio]
South-Western
2010
|
| Ausgabe: | 10. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 604 S. Ill., graph. Darst. |
| ISBN: | 9780538743778 0538743778 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804139299063463936 |
|---|---|
| adam_text | BRIEF CONTENTS
part
1 Marketing Research
and the
Research
Process
1
1 Marketing Research:
It s Everywhere!
2
2 Alternative
Approaches to
Marketing
Intelligence
18
3
The Research Process and Problem
Formulation
29
Cases for Part
1 48
part
2
Determine Research
Design
57
4
Research Design, Exploratory
Research, and Qualitative Data
58
5
Descriptive Research
84
6
Causal Designs
99
Cases for Part
2 1 27
part
3
Design Data-Collection
Methods and Forms
141
7
Data Collection: Secondary Data
142
Appendix
7:
Secondary Data
173
8
Data Collection: Primary Data
177
9
Questionnaires and Data-Collection
Forms
204
10
Attitude Measurement
232
Appendix
10:
Psychological
Measurement
251
Cases for Part
3 263
part
4
Sample Design for Data
Collection and Sample
Size
281
11
Sampling Procedures
282
12
Determining Sample Size
312
13
Field Procedures for Collecting
the Data
328
Cases for Part
4 344
part
5
Data Analysis and
Interpretation
349
14
Preprocessing the Data, and Doing
Cross-Tabs
350
Appendix
14:
Chi-Square and
Related Indices for Cross-Tabs
378
15
Data Analysis-Basic Questions
390
Appendix
15:
Quick Stats
Review
402
16
Are My Groups the Same or
Different?
413
Appendix
16:
Analysis of
Variance
428
1 7
Are These Variables Related?
441
Appendix
17:
Conjoint Analysis
463
18
Multivariate Data Analysis
477
Appendix
18:
More Multivariate
Statistical Techniques
537
Cases for Part
5 544
part
6
The Research Report
557
19
The Research Report
558
Epilogue
573
Appendix A: Cumulative
Probabilities for the Standard
Normal Distribution
576
Appendix B: Critical Values
of
χ2
577
Appendix C: Critical Values
of
ŕ
579
Appendix D: Percentage Points of
the
F
Distribution,
α
= .05 580
Glossary
584
Subject Index
594
Author Index
602
111
|
| any_adam_object | 1 |
| author | Iacobucci, Dawn Churchill, Gilbert A. |
| author_facet | Iacobucci, Dawn Churchill, Gilbert A. |
| author_role | aut aut |
| author_sort | Iacobucci, Dawn |
| author_variant | d i di g a c ga gac |
| building | Verbundindex |
| bvnumber | BV035625853 |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV035625853 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:41:52Z |
| institution | BVB |
| isbn | 9780538743778 0538743778 |
| language | English |
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| spelling | Iacobucci, Dawn Verfasser aut Marketing research methodological foundations Dawn Iacobucci ; Gilbert A. Churchill 10. ed., internat. ed. [Mason, Ohio] South-Western 2010 XX, 604 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s Marketing (DE-588)4037589-4 s Methode (DE-588)4038971-6 s 3\p DE-604 Churchill, Gilbert A. Verfasser aut Bis 9. Auflage Churchill, Gilbert A. Marketing research Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017680903&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Iacobucci, Dawn Churchill, Gilbert A. Marketing research methodological foundations Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Methode (DE-588)4038971-6 gnd |
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| title | Marketing research methodological foundations |
| title_auth | Marketing research methodological foundations |
| title_exact_search | Marketing research methodological foundations |
| title_full | Marketing research methodological foundations Dawn Iacobucci ; Gilbert A. Churchill |
| title_fullStr | Marketing research methodological foundations Dawn Iacobucci ; Gilbert A. Churchill |
| title_full_unstemmed | Marketing research methodological foundations Dawn Iacobucci ; Gilbert A. Churchill |
| title_old | Churchill, Gilbert A. Marketing research |
| title_short | Marketing research |
| title_sort | marketing research methodological foundations |
| title_sub | methodological foundations |
| topic | Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Methode (DE-588)4038971-6 gnd |
| topic_facet | Marketingforschung Marketing Marktforschung Methode Einführung Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017680903&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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