This little kiddy went to market: the corporate capture of childhood
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Pluto
2009
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. 224-287) and index |
| Physical Description: | VIII, 307 S. graph. Darst. 23 cm |
| ISBN: | 9780745329161 9780745329154 |
Staff View
MARC
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| 100 | 1 | |a Beder, Sharon |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a This little kiddy went to market |b the corporate capture of childhood |c Sharon Beder with Wendy Varney and Richard Gosden |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London |b Pluto |c 2009 | |
| 300 | |a VIII, 307 S. |b graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references (p. 224-287) and index | ||
| 650 | 4 | |a Child consumers | |
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Corporate power | |
| 650 | 4 | |a Business and education | |
| 650 | 4 | |a Business and education | |
| 650 | 4 | |a Child consumers | |
| 650 | 4 | |a Corporate power | |
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| 700 | 1 | |a Gosden, Richard |e Verfasser |4 aut | |
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Record in the Search Index
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|---|---|
| adam_text | Titel: This little kiddy went to market
Autor: Beder, Sharon
Jahr: 2009
Contents
List of Figures, Tables and Boxes vi
Acknowledgements viii
1 Introduction 1
2 Turning Children into Consumers 6
3 Turning Play into Business (Wendy Varney and Sharon Beder) 23
4 Branding Childish Identities 37
5 Teaching Consumer Values 51
6 Turning Schools into Businesses 67
7 Making Schools Accountable 81
8 Business Campaigns 95
9 Made to Order 112
10 Dumbing Down Future Citizens 127
11 Teaching Corporate Values 143
12 Privatising Schools 158
13 Turning Schools into Markets 174
14 Privatisation Proponents 188
15 Controlling Wayward Children (Richard Gosden) 205
16 Conclusion 222
Notes 224
The Authors 288
Index 289
List of Figures, Tables and Boxes
FIGURES
2.1 Percentage of Overweight Children Around 10 Years Old 18
6.1 Declining Corporate Income Taxes 1950-2004 72
8.1 Edward Rust s Connections 96
8.2 Some Standards and Testing Advocacy Groups and Some of the
Organisations that Fund Them 103
8.3 McGraw-Hill Companies, Products and Connections 109
8.4 Publishers Share of K-12 Market 110
12.1 Estimated Growth and Coverage of EMOs 1998-2008 170
14.1 Voucher and Charter School Advocacy Groups and Some of the
Foundations that Fund Them 191
14.2 Key Think Tanks Promoting School Privatisation and Foundations
that Fund Them 200
14.3 Some Key Individuals and Their Associations with Think Tanks 202
TABLES
2.1 Percentage of Purchases Resulting From Nagging 13
3.1 Some Barbie Dolls and Accessories Promoting Brands 23
5.1 Educational versus Commercial Agendas 65
6.1 The New Language of School Reform 69
9.1 Enterprise versus Citizen Education 123
9.2 Some International Enterprise Programmes 124
10.1 Educational Paradigms 134
12.1 Charter School Teaching Staff - Some Figures 162
12.2 Performance of Charter Schools - Some Studies 164
12.3 Some Different Types of Schools 173
14.1 Key Individuals Funding the School Privatisation Efforts 190
14.2 Voucher and Tax Credits Referenda 192
15.1 Children and Adolescents Aged 9-17 Claimed to Have Disorders 219
BOXES
2.1 Extent of Television Watching - Some Figures 8
2.2 Children and Alcohol 10
vi
Figures, Tables and Boxes vii
2.3 Food Advertising - Some Figures 15
2.4 Some Studies on the Impact of Advertising on Children s Diet 17
2.5 Changing Diets - Some Figures 18
2.6 Some Denial Studies from the Food Industry 19
2.7 Some Advertising Regulations in Various Nations 21
3.1 Cartoon Characters and Cigarettes 30
3.2 Alcohol and Tobacco 31
4.1 Children s Brand Recognition - Some Study Findings 40
4.2 Marketing Conferences - Some Quotes 47
4.3 Materialism in Young People - Some Study Findings 49
5.1 Junk Food in Schools - Some Examples 55
5.2 Some Coupon Redemption Schemes 57
5.3 Alloy Media and Marketing 59
5.4 Some Examples of Contests and Scholarships 62
5.5 More Examples of Product Placements in Class Activities 64
6.2 School Devolution Around the World 78
6.3 Funding Inequities - Some Figures 80
7.1 Accountability and Testing in Various Nations 84
8.1 Some More Business Advocacy Groups 104
8.2 Money to be Made from Testing - Some Figures 107
9.1 Eliminating Recess - Some Figures 116
9.2 Organisations Fostering Enterprise Education in the UK 123
10.1 Back to Basics in Mathematics Teaching 135
10.2 Open Court by McGraw-Hill 137
10.3 Membership of the UK Qualifications and Curriculum
Authority (QCA) 138
10.4 Standard English 139
10.5 Excerpt of Fifth-Grade Citizen Education Content Standard 140
10.6 Organisations Behind the National Voluntary Content Standards 141
12.1 Online or Virtual Schools 164
12.2 Academies - Some Problem Cases 167
12.3 Education Action Zones (EAZs) 169
12.4 Education Alternatives (EAI) / Tesseract 171
12.5 Outsourcing School Meals 172
14.1 Some More Privately Funded Voucher Programmes 195
14.2 Steps Towards Privatisation 195
15.1 Examples of Childhood Mental Disorders 207
15.2 Diagnostic Criteria for Attention Deficit/Hyperactivity Disorder 209
15.3 Sample Questions in TeenScreen Interviews 220
|
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| callnumber-subject | HF - Commerce |
| classification_rvk | DG 7100 |
| ctrlnum | (OCoLC)403482233 (DE-599)BVBBV035619982 |
| dewey-full | 339.47083 |
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| discipline | Pädagogik Wirtschaftswissenschaften |
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| id | DE-604.BV035619982 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:41:44Z |
| institution | BVB |
| isbn | 9780745329161 9780745329154 |
| language | English |
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| oclc_num | 403482233 |
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| owner_facet | DE-29 DE-2070s |
| physical | VIII, 307 S. graph. Darst. 23 cm |
| publishDate | 2009 |
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| publishDateSort | 2009 |
| publisher | Pluto |
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| spelling | Beder, Sharon Verfasser aut This little kiddy went to market the corporate capture of childhood Sharon Beder with Wendy Varney and Richard Gosden 1. publ. London Pluto 2009 VIII, 307 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 224-287) and index Child consumers Target marketing Corporate power Business and education Verbrauchererziehung (DE-588)4078779-5 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Kind (DE-588)4030550-8 s Verbrauchererziehung (DE-588)4078779-5 s DE-604 Varney, Wendy Verfasser aut Gosden, Richard Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017675147&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Beder, Sharon Varney, Wendy Gosden, Richard This little kiddy went to market the corporate capture of childhood Child consumers Target marketing Corporate power Business and education Verbrauchererziehung (DE-588)4078779-5 gnd Kind (DE-588)4030550-8 gnd |
| subject_GND | (DE-588)4078779-5 (DE-588)4030550-8 |
| title | This little kiddy went to market the corporate capture of childhood |
| title_auth | This little kiddy went to market the corporate capture of childhood |
| title_exact_search | This little kiddy went to market the corporate capture of childhood |
| title_full | This little kiddy went to market the corporate capture of childhood Sharon Beder with Wendy Varney and Richard Gosden |
| title_fullStr | This little kiddy went to market the corporate capture of childhood Sharon Beder with Wendy Varney and Richard Gosden |
| title_full_unstemmed | This little kiddy went to market the corporate capture of childhood Sharon Beder with Wendy Varney and Richard Gosden |
| title_short | This little kiddy went to market |
| title_sort | this little kiddy went to market the corporate capture of childhood |
| title_sub | the corporate capture of childhood |
| topic | Child consumers Target marketing Corporate power Business and education Verbrauchererziehung (DE-588)4078779-5 gnd Kind (DE-588)4030550-8 gnd |
| topic_facet | Child consumers Target marketing Corporate power Business and education Verbrauchererziehung Kind |
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