Facets of contemporary event management: theory & practice for event success
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bad Honnef
Bock
2008
|
| Series: | Bad Honnefer Schriften zum Dienstleistungsmanagement
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 363 S. Ill., graph. Darst. |
| ISBN: | 9783867960274 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Titel: Facets of contemporary event management
Autor: Wünsch, Ulrich
Jahr: 2008
Contents
List of Figures.......................................................................7
ListofTables........................................................................9
Preface
Ulrich Wünsch......................................,......................11
Sensational Sensations! - An Excursion to the Early Days of
Corporate Event Communication
Ulrich Wünsch.............................................................19
Imagine Your Event - Imagineering forthe Event Industry
Moniek Hover..............................................................37
Brand Entertainment at Trade Shows: Are You Experienced?
Urs Seiler...................................................................63
Selected Issues of Crowd Management: 25th RhEINKULTUR
2007
Sabine Funk................................................................73
Strategie Event Management - The Decisive Step to Success
Ana Maria Zumsteg, Polo Looser....................................95
TransRockies Inc.: The Effective Use of Stakeholder
Management in Event Projects
Donald Getz, Aaron McConnell.....................................113
Some Ideas on Specifics of Event Evaluation
Ulrich Wünsch...........................................................135
Fira de Teatre al Carrer de Tärrega - A Performing Arts
Market
Mike Rlbalta, Francisco Juärez Rubio............................153
The Meetings Industry Yesterday, Today and Tomorrow
Tony Carey...............................................................171
German Protestant Kirchentag - Sustainability Strategy for a
Large-scale Event
Gabriele Nottelmann, Tilman Henke.............................183
5
Contents
IMEX - A Case Study in Launching a Trade Show
Carina Bauer, Simon Naudi, Brian Wiseman..................203
Exhibition Events - A Revolutionär Campaign
Tony Erpelding..........................................................219
How a Perfect Storm Created Spectacular Success
Joe Goldblatt.............................................................229
Rotterdam - Maximizing City Event Partnership
Johan Moerman.........................................................247
Stockholm Water Festival: The Phoenix of Festivals
Charlotte J. DeWitt....................................................257
Deni Ute Muster
Tracy Hüll, William J. O Toole.....................................269
Managing the Unmanageable - Producing New York s
Greenwich Village Halloween Parade
Lewis Siris................................................................281
Harry Potter is Coming! - Deutsche Post and Weltbild at the
Controls of the Hogwarts Express
Corinna Geimer, Christiane Legier, Carolin Maluck, Julia
Seehausen................................................................
Communicating a Country - Denmark s HCA Event Viewed
from the PR Side
Lars Blicher-Hansen, Christian Have.............................305
TOYOTA - The Cologne City Grand Prix
Kay Dalimann............................................................325
EMBOK: A Theoretical and Practical Model for the Event World
Julia Rutherford Silvers...............................................341
Authors............ .....355
List of Figures
Figure 1: Matrix of event typology. 14
Figure 2: Coney Island, USA 1904 - Dreamland Walk 26
Figure 3: Bibendum at the Nice Carnival, France 1911 31
Figure 4: Heinz-Pier in Atlantic City, USA around 1900 32
Figure 5: Imi-Men , Germany, 1920s ( Imi was a populär
cleansing powder) 34
Figure 6: Experience model, Gool, Wijngaarden, adapted by
Hover, 2007 41
Figure 7: Model of experiential concept 52
Figure 8: Comparison between the lay-out of a medieval
town and Magic Kingdom at Walt Disney World 54
Figure 9: Global events strategy 97
Figure 10: Fit with brand 100
Figure 11: Eventflector, measurement method of MCI 104
Figure 12: The fundamentals 105
Figure 13: Political Market Square for the TransRockies
Challenge, 2005 126
Figure 14: New partners in the stakeholder network - political
market square for the TransRockies
ChaUenge, 2006 129
Figure 15: Experience processing model 142
Figure 16: Model of retum on communication-perspectives 146
Figure 17: Event parameters 147
List of Figures
Figure 18: Model of the event field with its domains and
parameters
Figure 19: Volume of contracting of spectacles at the Fira
during the 2004-2005 season
Figure 20: Volume of contracting of spectacles at the
Fira by origin
Figure 21: The Producer s Eight Rings of Olympic
Achievement model (Goldblatt/Morton) 231
Figure 22: P R I S M 238
Figure 23: Triangulation: cast, company and audience 245
Figure 24: Elements 251
Figure 25: Annual festival growth 272
Figure 26: Consultancy Methodology 278
Figure 27: Timeline until event 33°
Figure 28: Key visual 332
Figure 29: International EMBOK model 341
List of Tables
Table 1: TransRockies Challenge, Expenses 121
Table 2: Matrix of event related need factors and their
domains 149
Table 3: Evolution in the number of professionals
registered 163
Table 4: Budgets for the past 25 years (in EUR) 169
Table 5: Phases of event and organizational production 234
Table 6: Overview on Rotterdam Festivals 250
Table 7: Ten years of Rotterdam Summer festivals 255
Table 8: The Toyota Way 326
Table 9: Budget composition City-Grand-Prix 334
Table 10: Media Contacts 339
Table 11: Scope of the international EMBOK model 342
Table 12: Curriculum model for financial management 345
Table 13: Planning system for financial management 346
|
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| spelling | Facets of contemporary event management theory & practice for event success [Internationale Fachhochschule Bad Honnef, Bonn]. Ed. by Ulrich Wünsch Bad Honnef Bock 2008 363 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bad Honnefer Schriften zum Dienstleistungsmanagement Event-Marketing Veranstaltung - Strategisches Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Event-Marketing (DE-588)4335461-0 gnd rswk-swf Veranstaltung (DE-588)4125453-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Veranstaltung (DE-588)4125453-3 s Strategisches Management (DE-588)4124261-0 s DE-604 Event-Marketing (DE-588)4335461-0 s Wünsch, Ulrich 1957- (DE-588)121031098 edt Internationale Fachhochschule (Honnef) Sonstige (DE-588)10369831-0 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017648013&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Facets of contemporary event management theory & practice for event success Event-Marketing Veranstaltung - Strategisches Management Strategisches Management (DE-588)4124261-0 gnd Event-Marketing (DE-588)4335461-0 gnd Veranstaltung (DE-588)4125453-3 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4335461-0 (DE-588)4125453-3 (DE-588)4143413-4 |
| title | Facets of contemporary event management theory & practice for event success |
| title_auth | Facets of contemporary event management theory & practice for event success |
| title_exact_search | Facets of contemporary event management theory & practice for event success |
| title_full | Facets of contemporary event management theory & practice for event success [Internationale Fachhochschule Bad Honnef, Bonn]. Ed. by Ulrich Wünsch |
| title_fullStr | Facets of contemporary event management theory & practice for event success [Internationale Fachhochschule Bad Honnef, Bonn]. Ed. by Ulrich Wünsch |
| title_full_unstemmed | Facets of contemporary event management theory & practice for event success [Internationale Fachhochschule Bad Honnef, Bonn]. Ed. by Ulrich Wünsch |
| title_short | Facets of contemporary event management |
| title_sort | facets of contemporary event management theory practice for event success |
| title_sub | theory & practice for event success |
| topic | Event-Marketing Veranstaltung - Strategisches Management Strategisches Management (DE-588)4124261-0 gnd Event-Marketing (DE-588)4335461-0 gnd Veranstaltung (DE-588)4125453-3 gnd |
| topic_facet | Event-Marketing Veranstaltung - Strategisches Management Strategisches Management Veranstaltung Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017648013&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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