The strategy process: a practical handbook for implementation in business
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English German |
| Published: |
London
Cyan Campus
2005
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 227 - 229 |
| Physical Description: | 238 S. Ill. 24 cm |
| ISBN: | 9781904879114 190487911X |
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MARC
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| 245 | 1 | 0 | |a The strategy process |b a practical handbook for implementation in business |c Markus Venzin, Carsten Rasner, and Volker Mahnke |
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Record in the Search Index
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|---|---|
| adam_text | Contents
A Plea for Expert Management
...........................7
1.
Welcome to the World of the General Manager!
.............
11
2.
Strategic Performance Measurement
....................23
What purposes should strategic performance
measurement serve?
.............................25
In which areas should performance be measured?
.........26
What principles must be considered when measuring
performance?
..................................34
3.
Initiating the Strategy Process
.........................37
What must you particularly watch out for during the
initiation phase?
................................39
Which of the building blocks of strategic management should
you discuss first?
...............................44
How do you organize a strategy workshop?
..............50
How do you set priorities?
..........................54
How can the effect of the strategy process be strengthened?
. . 57
4.
Market Analysis
..................................61
What are the uses of a careful analysis of the market?
......62
How are relevant markets defined?
....................64
What influence do general segment factors exercise?
.......71
How can the industry structure be described?
............75
How can the future development of the market be described?
85
How can conclusions be drawn from market analysis?
.....92
Contents
5 Company
Analysis.................................
97
Why is the resource-based approach attracting
more attention?
................................98
What kinds of resources and capabilities can be
distinguished?
.................................100
How can the strategic value of resources and capabilities
be established?
................................102
How can knowledge be systematically analyzed?
.........106
6
Developing a Vision and
Long-Term
Objectives
............113
What features should a vision have?
.................. 114
Leadership in the strategy process
....................116
How are strategic alternatives assessed and selected?
......120
7
Developing a Corporate Strategy
......................127
How are synergies created?
.........................131
How are diversification processes managed?
...............134
How are internationalization processes managed?
...........143
8
Developing a Business Strategy
.......................151
What are the features of successful business strategies?
.......152
How is a cost-leadership strategy developed?
...............157
How is a differentiation strategy developed?
................171
How is a focus strategy developed?
.......................187
9
Developing Functional Strategies
.................--------199
How is a marketing strategy developed?
...................200
What are the tasks of personnel management?
..............203
10
Strategy Implementation
...........................
209
At what levels can you influence initiatives for change?
.......212
How can processes of change be managed?
................216
Summary: Process is Much More Important than Content
........223
Select Bibliography
......................................
227
Index
..................................................
231
|
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| author_GND | (DE-588)124537979 (DE-588)124537995 |
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| author_role | aut aut aut |
| author_sort | Venzin, Markus 1968- |
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| building | Verbundindex |
| bvnumber | BV035590926 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.28 |
| callnumber-search | HD30.28 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 320 |
| ctrlnum | (OCoLC)163614673 (DE-599)DNB987057421 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035590926 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:41:08Z |
| institution | BVB |
| isbn | 9781904879114 190487911X |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017646147 |
| oclc_num | 163614673 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | 238 S. Ill. 24 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Cyan Campus |
| record_format | marc |
| spelling | Venzin, Markus 1968- Verfasser (DE-588)124537979 aut Der Strategieprozess The strategy process a practical handbook for implementation in business Markus Venzin, Carsten Rasner, and Volker Mahnke London Cyan Campus 2005 238 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 227 - 229 Business planning Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s DE-604 Rasner, Carsten Verfasser aut Mahnke, Volker 1967- Verfasser (DE-588)124537995 aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017646147&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Venzin, Markus 1968- Rasner, Carsten Mahnke, Volker 1967- The strategy process a practical handbook for implementation in business Business planning Strategic planning Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4124261-0 |
| title | The strategy process a practical handbook for implementation in business |
| title_alt | Der Strategieprozess |
| title_auth | The strategy process a practical handbook for implementation in business |
| title_exact_search | The strategy process a practical handbook for implementation in business |
| title_full | The strategy process a practical handbook for implementation in business Markus Venzin, Carsten Rasner, and Volker Mahnke |
| title_fullStr | The strategy process a practical handbook for implementation in business Markus Venzin, Carsten Rasner, and Volker Mahnke |
| title_full_unstemmed | The strategy process a practical handbook for implementation in business Markus Venzin, Carsten Rasner, and Volker Mahnke |
| title_short | The strategy process |
| title_sort | the strategy process a practical handbook for implementation in business |
| title_sub | a practical handbook for implementation in business |
| topic | Business planning Strategic planning Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Business planning Strategic planning Strategisches Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017646147&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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