Yes we did: an inside look at how social media built the Obama brand
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berkeley, CA
New Riders
2009
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIV, 199 S. Ill. |
| ISBN: | 9780321631534 0321631536 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1823939881861120000 |
|---|---|
| adam_text |
Table
o f
Contents
FOREWORD
RY
Don Tapscott
INTRODUCTION
Pakt
One
THE
ÜÜDERDQQ
THE RISE OF A MOVEMENT
Chapter
1
3
INTRODUCING THE JUNIOR SENATOR
Chapter!
17
UP AGAINST THE CLINTONS
Chapter
3
31
THE ROAD TO DENVER
Chapter
4
45
UNDERSTANDING THE PAST
Personal Experience
52
WELCOME TO
OBAMA
LAND
Part Two
THE
С
A
N 0
ä
О Д
T E
CREATING A COMPELLING VISION
Personal Experience
60
THE RACE IS ON
Chapter
5
65
THE BIRTH OF A GLOBAL BRAND
Chapter
6
73
MY.BARACKOBAMA.COM
Chapter
7
89
NEIGHBOR TO NEIGHBOR
Chapter
8
99
EMAIL
Chapter
9
115
TEXT MESSAGING
&
MOBILE
Chapter
10
125
THE BLOG
Chapter
11
137
SOCIAL NETWORKS
Chapter
12
147
VIDEO
Chapter
13
155
ANALYTICS AND ONLINE ADS
Pabt Three
THE PRESIDENT
A NKW BEGINNING
Personal Experience
165
ELECTION DAY
Chapter
14
175
THE NEW FACE OE GOVERNMENT
187
INDEX |
| any_adam_object | 1 |
| author | Harfoush, Rahaf |
| author_facet | Harfoush, Rahaf |
| author_role | aut |
| author_sort | Harfoush, Rahaf |
| author_variant | r h rh |
| building | Verbundindex |
| bvnumber | BV035577111 |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281 |
| callnumber-search | JK2281 |
| callnumber-sort | JK 42281 |
| callnumber-subject | JK - United States |
| classification_rvk | MG 70470 |
| ctrlnum | (OCoLC)373874025 (DE-599)BVBBV035577111 |
| dewey-full | 342.7302 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 342 - Constitutional and administrative law |
| dewey-raw | 342.7302 |
| dewey-search | 342.7302 |
| dewey-sort | 3342.7302 |
| dewey-tens | 340 - Law |
| discipline | Rechtswissenschaft Politologie |
| format | Book |
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| id | DE-604.BV035577111 |
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| spelling | Harfoush, Rahaf Verfasser aut Yes we did an inside look at how social media built the Obama brand by Rahaf Harfoush Berkeley, CA New Riders 2009 XIV, 199 S. Ill. txt rdacontent n rdamedia nc rdacarrier Obama, Barack Obama, Barack 1961- (DE-588)132522136 gnd rswk-swf USA Präsident (DE-588)2033432-1 gnd rswk-swf Politik Political campaigns United States Presidential candidates United States Presidents United States Election 2008 Social media Marketing Social networks Computer network resources Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA United States Politics and government 2001-2009 Obama, Barack 1961- (DE-588)132522136 p USA Präsident (DE-588)2033432-1 b Präsidentenwahl (DE-588)4047020-9 s Wahlkampf (DE-588)4064292-6 s b DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017632587&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Harfoush, Rahaf Yes we did an inside look at how social media built the Obama brand Obama, Barack Obama, Barack 1961- (DE-588)132522136 gnd USA Präsident (DE-588)2033432-1 gnd Politik Political campaigns United States Presidential candidates United States Presidents United States Election 2008 Social media Marketing Social networks Computer network resources Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)132522136 (DE-588)2033432-1 (DE-588)4047020-9 (DE-588)4064292-6 |
| title | Yes we did an inside look at how social media built the Obama brand |
| title_auth | Yes we did an inside look at how social media built the Obama brand |
| title_exact_search | Yes we did an inside look at how social media built the Obama brand |
| title_full | Yes we did an inside look at how social media built the Obama brand by Rahaf Harfoush |
| title_fullStr | Yes we did an inside look at how social media built the Obama brand by Rahaf Harfoush |
| title_full_unstemmed | Yes we did an inside look at how social media built the Obama brand by Rahaf Harfoush |
| title_short | Yes we did |
| title_sort | yes we did an inside look at how social media built the obama brand |
| title_sub | an inside look at how social media built the Obama brand |
| topic | Obama, Barack Obama, Barack 1961- (DE-588)132522136 gnd USA Präsident (DE-588)2033432-1 gnd Politik Political campaigns United States Presidential candidates United States Presidents United States Election 2008 Social media Marketing Social networks Computer network resources Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Obama, Barack Obama, Barack 1961- USA Präsident Politik Political campaigns United States Presidential candidates United States Presidents United States Election 2008 Social media Marketing Social networks Computer network resources Präsidentenwahl Wahlkampf USA United States Politics and government 2001-2009 |
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