Business marketing management: B2B
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Mason, OH]
South-Western Cengage Learning
2010
|
| Edition: | 10. ed., internat. ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XXXII, 652 S. Ill., graph. Darst. |
| ISBN: | 9780324581638 0324581637 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035571943 | ||
| 003 | DE-604 | ||
| 005 | 20160721 | ||
| 007 | t| | ||
| 008 | 090618s2010 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9780324581638 |9 978-0-324-58163-8 | ||
| 020 | |a 0324581637 |9 0-324-58163-7 | ||
| 035 | |a (OCoLC)429888321 | ||
| 035 | |a (DE-599)BVBBV035571943 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-526 |a DE-1028 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.802 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Hutt, Michael D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business marketing management |b B2B |c Michael D. Hutt ; Thomas W. Speh |
| 250 | |a 10. ed., internat. ed. | ||
| 264 | 1 | |a [Mason, OH] |b South-Western Cengage Learning |c 2010 | |
| 300 | |a XXXII, 652 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Industrial marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Industriebetrieb |0 (DE-588)4026813-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Industriebetrieb |0 (DE-588)4026813-5 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Speh, Thomas W. |e Verfasser |0 (DE-588)13305179X |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-017627515 | |
Record in the Search Index
| _version_ | 1815529406497554432 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Hutt, Michael D. Speh, Thomas W. |
| author_GND | (DE-588)13305179X |
| author_facet | Hutt, Michael D. Speh, Thomas W. |
| author_role | aut aut |
| author_sort | Hutt, Michael D. |
| author_variant | m d h md mdh t w s tw tws |
| building | Verbundindex |
| bvnumber | BV035571943 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)429888321 (DE-599)BVBBV035571943 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed., internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV035571943</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160721</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">090618s2010 xxuad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780324581638</subfield><subfield code="9">978-0-324-58163-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0324581637</subfield><subfield code="9">0-324-58163-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)429888321</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035571943</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-526</subfield><subfield code="a">DE-1028</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hutt, Michael D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Business marketing management</subfield><subfield code="b">B2B</subfield><subfield code="c">Michael D. Hutt ; Thomas W. Speh</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">10. ed., internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Mason, OH]</subfield><subfield code="b">South-Western Cengage Learning</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXII, 652 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Industriebetrieb</subfield><subfield code="0">(DE-588)4026813-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Industriebetrieb</subfield><subfield code="0">(DE-588)4026813-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Speh, Thomas W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13305179X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017627515</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV035571943 |
| illustrated | Illustrated |
| indexdate | 2024-11-12T15:02:45Z |
| institution | BVB |
| isbn | 9780324581638 0324581637 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017627515 |
| oclc_num | 429888321 |
| open_access_boolean | |
| owner | DE-526 DE-1028 |
| owner_facet | DE-526 DE-1028 |
| physical | XXXII, 652 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Hutt, Michael D. Verfasser aut Business marketing management B2B Michael D. Hutt ; Thomas W. Speh 10. ed., internat. ed. [Mason, OH] South-Western Cengage Learning 2010 XXXII, 652 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Industrial marketing Management Case studies Industriebetrieb (DE-588)4026813-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Business-to-Business-Marketing (DE-588)4631075-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 Industriebetrieb (DE-588)4026813-5 s 2\p DE-604 Speh, Thomas W. Verfasser (DE-588)13305179X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hutt, Michael D. Speh, Thomas W. Business marketing management B2B Industrial marketing Management Case studies Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4026813-5 (DE-588)4037589-4 (DE-588)4631075-7 (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Business marketing management B2B |
| title_auth | Business marketing management B2B |
| title_exact_search | Business marketing management B2B |
| title_full | Business marketing management B2B Michael D. Hutt ; Thomas W. Speh |
| title_fullStr | Business marketing management B2B Michael D. Hutt ; Thomas W. Speh |
| title_full_unstemmed | Business marketing management B2B Michael D. Hutt ; Thomas W. Speh |
| title_short | Business marketing management |
| title_sort | business marketing management b2b |
| title_sub | B2B |
| topic | Industrial marketing Management Case studies Industriebetrieb (DE-588)4026813-5 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Industrial marketing Management Case studies Industriebetrieb Marketing Business-to-Business-Marketing Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT huttmichaeld businessmarketingmanagementb2b AT spehthomasw businessmarketingmanagementb2b |