Doing business in China: how to profit in the world's fastest growing market

It is common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great Superpower. Now, respected business journalist Ted Plafker has written...

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Bibliographic Details
Main Author: Plafker, Ted (Author)
Format: Book
Language:English
Published: New York [u.a.] Business Plus 2008
Edition:1. trade ed
Subjects:
Summary:It is common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great Superpower. Now, respected business journalist Ted Plafker has written a fully detailed yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services and media. Laws, Rules and Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Undersdtanding Cultural Differences: Vital topics include 'basic communications' and 'Talking Politics'. Sales and Marketing: How to promote and move products and services to Chinese consumers.
Item Description:Includes bibliographical references (p. 275-277) and index
Physical Description:292 p. 21 cm

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