The 50-plus market: why the future is age-neutral when it comes to marketing & branding strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2008
|
| Ausgabe: | Reprinted |
| Schlagworte: | |
| Beschreibung: | XVI, 314 S. graph. Darst. |
| ISBN: | 074944939X 9780749449391 |
Internformat
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| 246 | 1 | 3 | |a The fifty plus market |
| 250 | |a Reprinted | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Stroud, Dick |
| author_facet | Stroud, Dick |
| author_role | aut |
| author_sort | Stroud, Dick |
| author_variant | d s ds |
| building | Verbundindex |
| bvnumber | BV035563968 |
| classification_rvk | QP 600 QP 624 QW 300 |
| ctrlnum | (OCoLC)636154061 (DE-599)BVBBV035563968 |
| discipline | Wirtschaftswissenschaften |
| edition | Reprinted |
| format | Book |
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| id | DE-604.BV035563968 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:40:31Z |
| institution | BVB |
| isbn | 074944939X 9780749449391 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017619654 |
| oclc_num | 636154061 |
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| owner | DE-634 |
| owner_facet | DE-634 |
| physical | XVI, 314 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Stroud, Dick Verfasser aut The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Dick Stroud The fifty-plus market The 50 plus market The fifty plus market Reprinted London [u.a.] Kogan Page 2008 XVI, 314 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Middle-aged consumers / Attitudes Older consumers / Attitudes Zielgruppe (DE-588)4117714-9 gnd rswk-swf Mittleres Lebensalter (DE-588)4124931-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Älterer Mensch (DE-588)4141482-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Zielgruppe (DE-588)4117714-9 s Älterer Mensch (DE-588)4141482-2 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Mittleres Lebensalter (DE-588)4124931-8 s Alter (DE-588)4001446-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stroud, Dick The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Marketing Middle-aged consumers / Attitudes Older consumers / Attitudes Zielgruppe (DE-588)4117714-9 gnd Mittleres Lebensalter (DE-588)4124931-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Alter (DE-588)4001446-0 gnd Älterer Mensch (DE-588)4141482-2 gnd |
| subject_GND | (DE-588)4117714-9 (DE-588)4124931-8 (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4001446-0 (DE-588)4141482-2 |
| title | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies |
| title_alt | The fifty-plus market The 50 plus market The fifty plus market |
| title_auth | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies |
| title_exact_search | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies |
| title_full | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Dick Stroud |
| title_fullStr | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Dick Stroud |
| title_full_unstemmed | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Dick Stroud |
| title_short | The 50-plus market |
| title_sort | the 50 plus market why the future is age neutral when it comes to marketing branding strategies |
| title_sub | why the future is age-neutral when it comes to marketing & branding strategies |
| topic | Marketing Middle-aged consumers / Attitudes Older consumers / Attitudes Zielgruppe (DE-588)4117714-9 gnd Mittleres Lebensalter (DE-588)4124931-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Alter (DE-588)4001446-0 gnd Älterer Mensch (DE-588)4141482-2 gnd |
| topic_facet | Marketing Middle-aged consumers / Attitudes Older consumers / Attitudes Zielgruppe Mittleres Lebensalter Verbraucherverhalten Alter Älterer Mensch |
| work_keys_str_mv | AT strouddick the50plusmarketwhythefutureisageneutralwhenitcomestomarketingbrandingstrategies AT strouddick thefiftyplusmarket AT strouddick the50plusmarket |