The pirate inside: building a challenger brand culture within yourself and your organization
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex
John Wiley & Sons
c2004
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| Subjects: | |
| Online Access: | Publisher description Table of contents only Contributor biographical information Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. [324]-329) and index |
| Physical Description: | xii, 336 p. ill. 24 cm |
| ISBN: | 0470860820 |
Staff View
MARC
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| 264 | 1 | |a Chichester, West Sussex |b John Wiley & Sons |c c2004 | |
| 300 | |a xii, 336 p. |b ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Brand name products |x Psychological aspects | |
| 650 | 4 | |a Brand name products |x Planning | |
| 650 | 4 | |a Creative ability in business | |
| 650 | 4 | |a Corporate culture | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Dramatis Personae ix
The Relationship of This Book to Eating the Big
Fish, and the Challenger Project xi
Introduction: Necessary Pirates 1
Part I Behaviours that Stimulate Challenger
Brand Cultures 13
1 Outlooking: A Different Kind of Insight
Seeking 17
2 Pushing: A Different Kind of Approval 39
3 Projecting: A Different Kind of
Consistency 60
4 Wrapping: A Different Kind of
Communication 83
Part II Personal Qualities that Foster an
Internal Challenger Culture 115
5 Denting: A Different Kind of Respect 121
6 Binding: A Different Kind of Contract 141
7 Leaning: A Different Kind of
Commitment 157
8 Refusing: A Different Kind of Passion 170
9 Taking it Personally: A Different Kind of
Professionalism 182
10 Brand-centricity 192
viii Contents
Part III How to Be a Pirate in the Navy,
Without Getting Hanged 199
11 Red Pill, Blue Pill: Learning from Success 201
12 Why Brand-centred Subcultures Fail:
Learning from Failure 228
13 Biting the Other Generals: The Wider
Benefits Successful Subcultures Bring 245
Part IV Writing the Articles 255
14 Writing the Articles
in Our Own Organization 257
15 That Difficult First Year: Emotional
Preparation 282
PartV The Future of Piracy 301
16 Pirates, Privateers
and the Emergence
oftheBSC 303
Postscript 320
Acknowledgements 321
Notes and Sources 324
Index 331
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:40:15Z |
| institution | BVB |
| isbn | 0470860820 |
| language | English |
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| publishDate | 2004 |
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| publisher | John Wiley & Sons |
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| spelling | Morgan, Adam Verfasser aut The pirate inside building a challenger brand culture within yourself and your organization Adam Morgan Chichester, West Sussex John Wiley & Sons c2004 xii, 336 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [324]-329) and index Psychologie Brand name products Management Brand name products Psychological aspects Brand name products Planning Creative ability in business Corporate culture http://www.loc.gov/catdir/description/wiley041/2004006448.html Publisher description http://www.loc.gov/catdir/toc/ecip0416/2004006448.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0616/2004006448-b.html Contributor biographical information HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017607852&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Morgan, Adam The pirate inside building a challenger brand culture within yourself and your organization Psychologie Brand name products Management Brand name products Psychological aspects Brand name products Planning Creative ability in business Corporate culture |
| title | The pirate inside building a challenger brand culture within yourself and your organization |
| title_auth | The pirate inside building a challenger brand culture within yourself and your organization |
| title_exact_search | The pirate inside building a challenger brand culture within yourself and your organization |
| title_full | The pirate inside building a challenger brand culture within yourself and your organization Adam Morgan |
| title_fullStr | The pirate inside building a challenger brand culture within yourself and your organization Adam Morgan |
| title_full_unstemmed | The pirate inside building a challenger brand culture within yourself and your organization Adam Morgan |
| title_short | The pirate inside |
| title_sort | the pirate inside building a challenger brand culture within yourself and your organization |
| title_sub | building a challenger brand culture within yourself and your organization |
| topic | Psychologie Brand name products Management Brand name products Psychological aspects Brand name products Planning Creative ability in business Corporate culture |
| topic_facet | Psychologie Brand name products Management Brand name products Psychological aspects Brand name products Planning Creative ability in business Corporate culture |
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