Don't think pink: what really makes women buy - and how to increase your share of this crucial market
"Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually." "Is your business doing absolutely everything it can to tap into this immense market?" "Don't Think Pink will help you see your b...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
AMACOM
2004
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| Subjects: | |
| Summary: | "Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually." "Is your business doing absolutely everything it can to tap into this immense market?" "Don't Think Pink will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink unlocks the secret to gaining a bigger share of women's enormous buying power."--BOOK JACKET. |
| Item Description: | Includes bibliographical references (p. 223) and index |
| Physical Description: | X, 230 S. 24 cm |
| ISBN: | 9780814408155 |
Staff View
MARC
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| dewey-hundreds | 600 - Technology (Applied sciences) 000 - Computer science, information, general works |
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| discipline | Biologie Wirtschaftswissenschaften |
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| id | DE-604.BV035547107 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:40:08Z |
| institution | BVB |
| isbn | 9780814408155 |
| language | English |
| lccn | 2004005393 |
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| physical | X, 230 S. 24 cm |
| publishDate | 2004 |
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| spelling | Johnson, Lisa Verfasser aut Don't think pink what really makes women buy - and how to increase your share of this crucial market Lisa Johnson ; Andrea Learned New York u.a. AMACOM 2004 X, 230 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 223) and index "Women make or influence more than 80 percent of all consumer purchases in the United States, accounting for trillions of dollars annually." "Is your business doing absolutely everything it can to tap into this immense market?" "Don't Think Pink will help you see your brand through a woman's eyes, giving you the practical tools you need to develop products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink unlocks the secret to gaining a bigger share of women's enormous buying power."--BOOK JACKET. Comportement du consommateur rasuqam Consommatrice rasuqam Consommatrices Marketing Marketing rasuqam Women consumers Frau (DE-588)4018202-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Frau (DE-588)4018202-2 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Learned, Andrea Verfasser aut |
| spellingShingle | Johnson, Lisa Learned, Andrea Don't think pink what really makes women buy - and how to increase your share of this crucial market Comportement du consommateur rasuqam Consommatrice rasuqam Consommatrices Marketing Marketing rasuqam Women consumers Frau (DE-588)4018202-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4018202-2 (DE-588)4062644-1 |
| title | Don't think pink what really makes women buy - and how to increase your share of this crucial market |
| title_auth | Don't think pink what really makes women buy - and how to increase your share of this crucial market |
| title_exact_search | Don't think pink what really makes women buy - and how to increase your share of this crucial market |
| title_full | Don't think pink what really makes women buy - and how to increase your share of this crucial market Lisa Johnson ; Andrea Learned |
| title_fullStr | Don't think pink what really makes women buy - and how to increase your share of this crucial market Lisa Johnson ; Andrea Learned |
| title_full_unstemmed | Don't think pink what really makes women buy - and how to increase your share of this crucial market Lisa Johnson ; Andrea Learned |
| title_short | Don't think pink |
| title_sort | don t think pink what really makes women buy and how to increase your share of this crucial market |
| title_sub | what really makes women buy - and how to increase your share of this crucial market |
| topic | Comportement du consommateur rasuqam Consommatrice rasuqam Consommatrices Marketing Marketing rasuqam Women consumers Frau (DE-588)4018202-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Comportement du consommateur Consommatrice Consommatrices Marketing Women consumers Frau Verbraucherverhalten |
| work_keys_str_mv | AT johnsonlisa dontthinkpinkwhatreallymakeswomenbuyandhowtoincreaseyourshareofthiscrucialmarket AT learnedandrea dontthinkpinkwhatreallymakeswomenbuyandhowtoincreaseyourshareofthiscrucialmarket |