Der Relaunch: Zeitung - Zeitschrift - Internet
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Konstanz
UVK
2009
|
| Series: | Praktischer Journalismus
79 |
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | 222 S. Ill. |
| ISBN: | 9783867640404 |
Staff View
MARC
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Record in the Search Index
| DE-BY-863_location | 1000 |
|---|---|
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| DE-BY-FWS_katkey | 360007 |
| DE-BY-FWS_media_number | 083101109263 |
| _version_ | 1824555558417465344 |
| adam_text |
Inhalt
Vorwort.7
1 Einleitung - Warum
Relaunch?
.9
1.1 Medienwelt im Umbruch.9
1.2 Verändertes Leseverhalten und neue Medienrezeption.12
1.3 Wirtschaftliche Zwänge.15
1.4 Was macht Qualität aus? .17
1.5 Ausgangssituationen beim
Relaunch
.22
2 Die Marke im Markt und bei den Nutzern.25
2.1 Die Marke aus Lesersicht.26
2.2 Die Marke aus Sicht der Redaktion.43
2.3 Weiterentwicklung der Marke .47
3 In sieben Schritten zum
Relaunch
.53
4 Typische Schwachpunkte.63
4.1 Kurztexte.64
4.2 Artikel ohne Küchenzuruf.67
4.3 Berichtslastigkeit .68
4.4 Fehlen von Schwerpunkten .70
4.5 Mangelnde Dramaturgie.72
4.6 PR-Lastigkeit. 73
4.7 Fehlende Emotionen und Geschichten.75
5 Wie
muss
zeitgemäße Gestaltung aussehen?. 79
5.1 Funktionalität .79
5.2 Zielgruppenentsprechung .80
5.3 Markenidentität.81
Inhalt
6 Zeitungsrelaunch.83
6.1 Zeitungsaufbau.83
6.2 Zeitungsformate.114
6.3 Farbe in der Zeitung.116
6.4 Artikel und ihre Gestaltung.118
6.5 Schriften.120
6.6 Raster/Spalten.123
6.7 Rubriken und Wochenendbeilage.127
6.8 Gestaltungselemente.130
6.9 Praxisberichte.132
7 Zeitschriftenrelaunch.145
7.1 Titelseite.152
7.2
Editorial
.162
7.3 Inhaltsverzeichnis.163
7.4 Magazin-Teil.167
7.5 Aufmacherseiten.171
7.6 Fließtext und Folgeseiten.177
7.7 Rausschmeißer und Vorschau.181
8 Online-Relaunch.191
8.1 Inhalte .198
8.2 Startseite.199
8.3 Innenseiten.202
8.4 Kriterien für Textgestaltung.205
9 Kommunikation von
Relaunches
.211
9.1 Kommunikation in der Redaktion.211
9.2 Kommunikation gegenüber dem Leser.215
10 Nach dem
Relaunch
ist vor dem
Relaunch
.217
Literatur.219
Index.221 |
| any_adam_object | 1 |
| author | Reiter, Markus 1968- Waas, Eva-Maria |
| author_GND | (DE-588)129779539 (DE-588)139437134 |
| author_facet | Reiter, Markus 1968- Waas, Eva-Maria |
| author_role | aut aut |
| author_sort | Reiter, Markus 1968- |
| author_variant | m r mr e m w emw |
| building | Verbundindex |
| bvnumber | BV035543635 |
| classification_rvk | AP 16400 AP 22750 AP 27500 |
| ctrlnum | (OCoLC)471933540 (DE-599)DNB994203446 |
| dewey-full | 070.5720943090511 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.5720943090511 |
| dewey-search | 070.5720943090511 |
| dewey-sort | 270.5720943090511 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| format | Book |
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| geographic_facet | Deutschland - Presse - Relaunch Deutschland |
| id | DE-604.BV035543635 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:09:34Z |
| institution | BVB |
| isbn | 9783867640404 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017599654 |
| oclc_num | 471933540 |
| open_access_boolean | |
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| physical | 222 S. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | UVK |
| record_format | marc |
| series | Praktischer Journalismus |
| series2 | Praktischer Journalismus |
| spellingShingle | Reiter, Markus 1968- Waas, Eva-Maria Der Relaunch Zeitung - Zeitschrift - Internet Praktischer Journalismus Zeitung (DE-588)4067510-5 gnd Zeitschrift (DE-588)4067488-5 gnd Internet (DE-588)4308416-3 gnd Relaunch (DE-588)4124051-0 gnd Presse (DE-588)4047150-0 gnd |
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| title | Der Relaunch Zeitung - Zeitschrift - Internet |
| title_auth | Der Relaunch Zeitung - Zeitschrift - Internet |
| title_exact_search | Der Relaunch Zeitung - Zeitschrift - Internet |
| title_full | Der Relaunch Zeitung - Zeitschrift - Internet Markus Reiter ; Eva-Maria Waas |
| title_fullStr | Der Relaunch Zeitung - Zeitschrift - Internet Markus Reiter ; Eva-Maria Waas |
| title_full_unstemmed | Der Relaunch Zeitung - Zeitschrift - Internet Markus Reiter ; Eva-Maria Waas |
| title_short | Der Relaunch |
| title_sort | der relaunch zeitung zeitschrift internet |
| title_sub | Zeitung - Zeitschrift - Internet |
| topic | Zeitung (DE-588)4067510-5 gnd Zeitschrift (DE-588)4067488-5 gnd Internet (DE-588)4308416-3 gnd Relaunch (DE-588)4124051-0 gnd Presse (DE-588)4047150-0 gnd |
| topic_facet | Zeitung Zeitschrift Internet Relaunch Presse Deutschland - Presse - Relaunch Deutschland |
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Description
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 AP 27500 R379st |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |