Consuming books: the marketing and consumption of literature
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
London [u.a.]
Routledge
2006
|
| Edition: | 1. publ. |
| Series: | Routledge interpretive marketing research
5 |
| Subjects: | |
| Online Access: | Table of contents only Publisher description Inhaltsverzeichnis |
| Physical Description: | XV, 218 S. Ill. |
| ISBN: | 9780415367677 |
Staff View
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| 245 | 1 | 0 | |a Consuming books |b the marketing and consumption of literature |c edited by Stephen Brown |
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| 300 | |a XV, 218 S. |b Ill. | ||
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| 490 | 1 | |a Routledge interpretive marketing research |v 5 | |
| 650 | 4 | |a Art d'écrire | |
| 650 | 4 | |a Libraires | |
| 650 | 4 | |a Librairies | |
| 650 | 4 | |a Littérature - Édition | |
| 650 | 4 | |a Livres - Commercialisation | |
| 650 | 4 | |a Livres - Industrie | |
| 650 | 4 | |a Livres et lecture | |
| 650 | 4 | |a Books |x Marketing | |
| 650 | 4 | |a Booksellers and bookselling | |
| 650 | 4 | |a Book industries and trade | |
| 650 | 4 | |a Literature publishing | |
| 650 | 4 | |a Books and reading | |
| 650 | 4 | |a Authorship | |
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Record in the Search Index
| _version_ | 1809768534593503232 |
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| adam_text |
Contents
List of illustrations vii
Notes on contributors viii
Preface: beanz meanz bookz xiii
1 Rattles from the swill bücket 1
STKPHEN BROWN
2 Selling God's book 18
RUSSELL BKLK
3 The extraordinary tale of an eight point eight million
dollar book 32
MICHAEL THOMAS
4 The pleasures of the used text: revealing traces of
consumption i6
JANHT L BORGERSON' AM) JONATHAN I: SC 11 ROI: I)l: R
5 Culture club: marketing and consuming The Da Vinci
Code 60
KL NT DRUMMONO
6 Martin Amis on marketing ~ i
1) A R A ( , H ()' R I 1 1.1. V
7 Paperback mother . . . M3
LISA () MAI I I ¦ V. MAI Hl( 1 I'ATIIKMU A N I) ( \( ) I I I 11 I ( ) N N NI Hill A( HAIN
S On the commercial exaltation of artistic mediocrity:
books, bread, postmodern statistics, surprising success
stories, and the doomed magnificence of way too many
big words ^6
MORRIS li HOI.BROOK
vi Contents
9 Book-reading groups: a 'male Outsider' perspective 114
AVISHANKAR
10 You can't teil a book by its cover: bookworms,
bookcases and bookcrossing 126
PAULINE MACLARAN AND BOSAI.IND MASTERSON
11 Consuming literature 138
HOPE JENSEN SCHAU
12 Riddiktilm! Consumer reflections on the Harry Potter
phenomenon 146
AI. TEREGO AND SUE DENIM
13 Telling tales of Virago Press 160
LORNA STEVENS
14 No experience necessary (or, how I learned to stop
worrying and love marketing) 167
CHARLES CHANDLER
15 I write marketing textbooks but I'm really a swill guy 175
CHRIS HACKLF.Y
16 A step-by-step guide to Bridget Jones''s Diary, Fight Club
and the 'how to' industry 183
ANTHONY PATTHRSON AND STEPHEN BROWN
Index 208
Illustrations
Figur es
3.1 J.J. Audubon, self-porcrait 33
4.1 The ABC of Cocktails, frontispiece, 1953 49
4.2 Festive Salads and Molds, 1966 49
4.3 The ABC of Chafing Dish Cookery, 1956 50
4.4 The Geisha Cookbook: Japanese Cookery fnr Atnerkam, 1973 52
4.5 Leaves of Grass, Walt Whitman, 1968 55
Tables
7.1 Top ten pregnancy and childcare titles 8 t
7.2 A blow-by-blow account 8.S
16.1 Lost the plot? 190 |
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| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 002 - The book |
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| discipline | Allgemeines |
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| isbn | 9780415367677 |
| language | English |
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| series | Routledge interpretive marketing research |
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| spelling | Consuming books the marketing and consumption of literature edited by Stephen Brown 1. publ. London [u.a.] Routledge 2006 XV, 218 S. Ill. txt rdacontent n rdamedia nc rdacarrier Routledge interpretive marketing research 5 Art d'écrire Libraires Librairies Littérature - Édition Livres - Commercialisation Livres - Industrie Livres et lecture Books Marketing Booksellers and bookselling Book industries and trade Literature publishing Books and reading Authorship Buchmarkt (DE-588)4121054-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Buchmarkt (DE-588)4121054-2 s DE-604 Brown, Stephen Sonstige oth Routledge interpretive marketing research 5 (DE-604)BV013826820 5 http://www.loc.gov/catdir/toc/ecip0517/2005023538.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0659/2005023538-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017556131&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Consuming books the marketing and consumption of literature Routledge interpretive marketing research Art d'écrire Libraires Librairies Littérature - Édition Livres - Commercialisation Livres - Industrie Livres et lecture Books Marketing Booksellers and bookselling Book industries and trade Literature publishing Books and reading Authorship Buchmarkt (DE-588)4121054-2 gnd |
| subject_GND | (DE-588)4121054-2 (DE-588)4143413-4 |
| title | Consuming books the marketing and consumption of literature |
| title_auth | Consuming books the marketing and consumption of literature |
| title_exact_search | Consuming books the marketing and consumption of literature |
| title_full | Consuming books the marketing and consumption of literature edited by Stephen Brown |
| title_fullStr | Consuming books the marketing and consumption of literature edited by Stephen Brown |
| title_full_unstemmed | Consuming books the marketing and consumption of literature edited by Stephen Brown |
| title_short | Consuming books |
| title_sort | consuming books the marketing and consumption of literature |
| title_sub | the marketing and consumption of literature |
| topic | Art d'écrire Libraires Librairies Littérature - Édition Livres - Commercialisation Livres - Industrie Livres et lecture Books Marketing Booksellers and bookselling Book industries and trade Literature publishing Books and reading Authorship Buchmarkt (DE-588)4121054-2 gnd |
| topic_facet | Art d'écrire Libraires Librairies Littérature - Édition Livres - Commercialisation Livres - Industrie Livres et lecture Books Marketing Booksellers and bookselling Book industries and trade Literature publishing Books and reading Authorship Buchmarkt Aufsatzsammlung |
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