Holdings: Fashion marketing & merchandising

Fashion marketing & merchandising:

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Bibliographic Details
Main Author:	Wolfe, Mary Gorgen (Author)
Format:	Book
Language:	English
Published:	Tinley Park, Ill. Goodheart-Willcox Company 2009
Edition:	3. ed.
Subjects:	Fashion merchandising Fashion merchandising > Vocational guidance Mode Merchandising Marketing
Online Access:	Inhaltsverzeichnis
Item Description:	Revised ed. of: The world of fashion merchandising. -- Includes index.
Physical Description:	672 S. Ill., graph. Darst. 28 cm
ISBN:	9781590709184

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MARC


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adam_text	Brief Contents Part 1 Part 5 Basic Fashion and Business Concepts Strategies for Retail Success 1 The Meaning of Clothing 16 17 Communicating Information 340 and Fashion 18 Concepts for 360 2 Fashion Movement 33 Successful Selling 3 Basic Economic Concepts 48 19 Calculating for Best Results 379 4 Substance of the Fashion 64 20 Service, Safety, and Security 395 5 Industry Satisfying the Fashion Market 81 Part 6 Fashion Promotion Part 2 21 Fashion Promotion Through 416 Textile/Apparel Building Blocks Advertising and the Press 6 Textile Fibers and Yarns 104 22 Visual Merchandising 438 7 Textile Fabrics and Finishes 126 23 Special Event Fashion Shows 460 Part 3 Part 7 Designing and Producing Apparel Fashion Business in Today s World 8 Using Design in Fashion 150 24 A Global Perspective 485 9 The Fashion Design Segment 169 25 The Latest Fashion 505 10 Ready-to-Wear Manufacturing 194 Business Trends 11 Wholesale Apparel Marketing 214 and Distribution Part 8 Your Future in the Fashion Industry Part 4 26 Is a Fashion Career in 532 Retail Business Fundamentals Your Future? 12 The Retail Segment 234 27 Textile and Apparel Careers 550 13 Retail Positioning 253 28 Retail Careers 571 14 Retail Merchandise 274 29 Promotion Careers 588 15 Planning to Buy 295 30 Entrepreneurship and Other 603 16 Merchandise Buying 317 Fashion-Related Careers Contents Part У Basic Fa · Business 1 The Meaning of Clothing and Fashion Reasons for Wearing Clothing 17 Physical Need 17 Psychological Needs 18 Social Needs 20 Combined Needs 21 Why People Select Certain Clothes 21 Values and Attitudes 21 Conformity Versus Individuality 23 Personality Traits 23 Needs Versus Wants 23 Ongoing Fashion Perspectives 24 Fashion as Art and Science 24 Private and Public Fashion Viewpoints 25 Economic, Political, and Other Influences on Fashion 26 Fashion Terminology 27 Fashion Movement Understanding Fashion Movement 33 Fashion Leaders and Followers 34 Theories of Fashion Movement 36 The Trickle-Down Theory 36 The Trickle-Up Theory 36 The Trickle-Across Theory 36 The Fashion Cycle 37 Stages of the Fashion Cycle 37 The Overall Fashion Cycle 39 Length of Fashion Cycles 39 Principles of Fashion Movement 40 The Role of Consumer Acceptance or Rejection in Establishing Fashions 40 Fashion Acceptance and Price 40 Sales Promotion and Fashion 41 Fashion Movement: Evolutionary, Not Revolutionary 42 Fashion Extremes — Reversals or to a New Direction 42 Factors That Speed or Slow Fashion Movement 42 Factors That Speed Up Fashion Movement 42 Factors That Slow Down Fashion Movement 44 The Importance of Fashion Change 45 3 Basic Economic Concepts The Free-Market System 49 Profit Motivation 50 The Significance of Competition 50 The Supply and Demand Relationship 51 Impacts on Society 51 Competitive Market Structures 52 Basic Forms of Business Organizations 53 Sole Proprietorships 53 Partnerships 55 Corporations 55 Business Cycles 57 The Concept of Marketing 57 Product 58 Price 58 Place 59 Promotion 60 The Concept of Merchandising 61 4 Substance of the Fashion Industry The Soft Goods Chain 65 The Textile Segment 65 The Apparel Segment 66 The Retail Segment 67 The Four-Groups Approach 67 Primary Group 67 Secondary Group 68 Retail Group 68 Auxiliary Group 68 Vertical Integration 68 Commodity, Fashion, and Seasonal Goods 69 Other Textile End-Use Industries 71 Household Textile Products 71 Industrial Textile Products 72 The Home Sewing Industry 73 Fashion Industry Associations and Publications 74 Trade Associations 74 Trade Publications 75 Geographic Locations of Industry Segments 77 5 Satisfying the Fashion Market Market Growth and Share 82 Market Segmentation 82 Demographics 83 Psyenograpnics 84 Market Research 85 Methods of Market Research 86 Product Development 87 Fashion Industry Information Technology 88 Bar Code Systems 89 Radio Frequency Systems 91 Other Automatic ID Systems 92 Technology Disadvantages 93 Open Systems 93 Electronic Data Interchange 94 Cooperation for Industry Excellence 95 Quick Response 95 Textile/Clothing Technology Corporation 97 Other Partnerships 98 Improving the Industry s Image 98 Business Concerns 98 Part 2 Textile/App Blocks 6 Textile Fibers and Yarns 104 Natural Fibers 105 Cotton 106 Wool 107 Silk 107 Flax (Linen) 108 Other Natural Fibers 109 Leather and Fur 112 Leather 112 Fur 114 Manufactured Fibers 115 Categories of Manufactured Fibers 116 Characteristics of Manufactured Fibers 117 Fiber Innovation 117 The Latest Fiber Trends 120 Spinning Fibers into Yarns 122 Yarn Blends and Textures 123 7 Textile Fabrics and Finishes 126 Fabric Design and Construction 127 Weaving 127 Knitting 131 Other Construction Methods 133 Fabric Finishing 134 Bleaching 135 Dyeing 135 Printing 136 Finishes 138 Quality and Performance Standards 140 The Textile Industry 140 Technology 141 Fashion 141 Marketing 142 Selling the Finished Fabrics 143 Trade Information 144 The Future of Textiles 145 Part3 DesignirTafM^Producinq Apparel 8 Using Design in Fashion 150 Using the Elements of Design 151 Color 151 Shape 157 Line 157 Texture 160 Using the Principles of Design 161 Balance 161 Emphasis 162 Rhythm 163 Harmony 164 Illusions Created by Design 165 9 The Fashion Design Segment 169 Price Market Categories of Apparel 170 Designer 170 Bridge 171 Better 171 Moderate 172 Budget 172 Collection Showings 173 Capitalizing on Name Recognition 174 Secondary Lines 175 House Boutiques 176 Licensing 176 Franchising 177 Sewing Patterns 177 The Designing Process 177 Sources of Inspiration 179 Using Technology in Fashion Design 180 World Fashion Design Centers 181 United States 182 France 182 Italy 183 Great Britain 183 Other European Fashion Centers 184 Canada 184 Central and South America 184 Japan 184 China and Hong Kong 185 Taiwan 185 South Korea 186 Other World Locations 186 Some Influential Fashion Designers 186 U.S. Fashion Awards and Associations 186 10 Ready-to-Wear Manufacturing 194 The Business of Apparel Manufacturing 195 Competitive Strategies 196 Fashion Seasons and Lines 197 Garment Districts 198 Inside and Outside Shops 199 Pros of Using Contractors 200 Cons of Using Contractors 200 Preproduction Procedures 201 Selecting and Costing the Designs 202 Editing the Line 202 Precutting Processes 204 Cutting 204 Apparel Production 205 Traditional Tailor System 206 Progressive Bundle System 206 Unit Production System 206 Modular Manufacturing 207 Finishing 208 Employer Concerns 208 Offshore Production 210 11 Wholesale Apparel Marketing and Distribution 214 Inventory Management 215 Inventory Planning and Execution 216 Benchmarking for Quality Products 217 Quality Programs 217 Trademark Protection 218 Technological Advances in Apparel Manufacturing 219 Computer-Integrated Manufacturing 220 Ideas About the Future 221 Selling the Finished Apparel 222 Selling Locations 223 Sales Expertise 224 Sales Promotion 226 Distribution of the Finished Apparel 227 Order Processing 227 Merchandise Shipping 228 Apparel Industry Trade Information 230 Part 4 Retail Businďšs Fundamentals 12 The Retail Segment 234 Functional Areas of Fashion Retail Firms 235 Main Types of Apparel Retailers 236 Department Stores 237 Chain Stores 239 DiscountStores 241 Specialty Stores 243 Nonstore Retailers 245 Other Types of Fashion Retailing 248 Store Ownership Groups 250 Retail Trade Associations and Publications 250 8 13 Retail Positioning Targeting a Specific Market 254 Understanding Buying Motives 255 Differentiating from Competitors 256 Presenting an Image 258 Product Strategy 260 Merchandise Selection 260 Service Selection 261 Price Strategy 261 The Price/Quality Relationship 262 Specific Pricing Approaches 262 Place Strategy 263 Site Location 264 Types of Store Clusters 265 Market Coverage in Site Selection 267 Facilities Design 267 Promotion Strategy 269 Recent Trends in Retail Positioning 270 Efficiency for Shoppers 270 Entertainment Plus Shopping 270 14 Retail Merchandise 274 Women s Apparel 275 Women s Apparel Sizes 275 Women s Apparel Classifications 277 Men s Apparel 277 Production of Menswear Lines 279 Men s Apparel Sizes and Classifications 281 Infants and Children s Apparel 283 Attitudes Related to Childrenswear 284 infantswear Sizes and Desirable Features 284 Toddlers Sizes and Features 285 Childrenswear Sizes 286 Additional Features of Childrenswear 286 Apparel for Older Children 287 Accessories 287 Footwear 289 Hosiery 289 Handbags and Small Leather Goods 289 Belts 290 Jewelry 290 Headwear 290 Scarves 291 Neckties 291 Handwear 291 Cosmetics Industry Products 291 15 Planning to Buy 295 The Merchandise Planning Function 296 Gathering Planning Information 297 Availability of Internal Information 297 Availability of External Information 298 Preparing Buying Plans 299 Financial Planning and Control 300 Assortment Planning 301 Additional Planning Considerations 304 Ongoing Inventory Management 306 Selecting Merchandise Resources 307 Types of Merchandise Resources 307 Evaluating Vendor Attributes 308 Selecting Specific Resources 309 Brand Names Versus Private Label Merchandise 309 Offshore Sourcing 312 16 Merchandise Buying 317 Market Weeks 318 Advantages of Market Weeks for Retail Buyers 319 Advantages of Market Weeks for Vendors 322 Trade Shows 322 Apparel Marts 322 Domestic Fashion Markets 324 New York 324 California 325 Dallas 326 Chicago 326 Miami 327 Atlanta 327 Other Domestic Market Centers 327 Buying Foreign Goods 327 Helpful Buying Resources 329 Resident Buying Offices 329 Other Buying Resources 330 Market Trip Strategies 331 Visits to Vendors 332 Making Merchandise Decisions 333 Writing the Orders 334 Types of Orders 335 Part 5 % Strategies for Success 17 Communicating Information 340 Internal Business Communication 341 Lines of Authority 341 The Communication Process 342 Nonverbal Communication 344 Verbal Communication Skills 345 Reading Skills 345 Listening Skills 346 Speaking ЅкШѕ 346 Writing Skills 348 Telephone Use 350 Computer Skills 351 Technology for Information Management 352 Information Management 352 Electronic Communication Via Computer Technology 353 Other Communication Aids 355 Communication Technology Advancement 356 18 Concepts for Successful Selling 360 The Direct Selling Function 361 Sales Clerks Versus Sales Associates 362 Customer-Oriented Selling 363 Sales Goals and Rewards 364 Creating a Selling Environment 365 Stockkeeping Duties 365 Keeping the Selling Floor in Order 366 Gaining Merchandise Knowledge 367 Using the Selling Steps Effectively 369 Approach and Greeting 369 Classifying Customers 370 Presentation of Merchandise 371 Overcoming Objections 372 Closing the Sale 372 Supplementary Suggestions 373 Maintaining Relationships 374 Merchandise Sales Transactions 375 Methods of Payment 376 Returns, Exchanges, and Other Adjustments 376 19 Calculating for Best Results 379 Financial Records 380 The Operating Statement 380 Net Sales 381 10 Inventory Cost Calculations 382 Gross Margin 382 Expenses 382 Profit/Loss 382 Comparative Analysis 383 Operating Ratios 383 Selling Space Performance 384 Other Sales Analysis 385 Expense Management 386 Pricing Considerations 386 Other Pricing Strategies 387 The Cost of Overbuying 388 Pricing Calculations 388 Markups 389 Price Reductions 390 Markdown Strategies 392 Maintained Markup 392 20 Service, Safety, and Security 395 Customer Service 396 Assessing Service Quality 398 Service Features 398 Loyalty Programs 403 Credit and Other Payment Services 404 Retail Credit Cards 404 Retail-Affiliated Credit Card Banks 405 Other Electronic Processing 405 Safety 408 Customer Safety 408 Employee Safety 409 Security and Loss Prevention 409 External Theft 409 Internal Theft 411 Loss Prevention Programs 412 Part6 Fashion Pro 21 Fashion Promotion Through Advertising and the Press 416 Fashion Promotion 417 The Purposes of Fashion Promotion 417 Promotion Levels 417 Promotion Planning 418 Putting the Promotion Program into Action 420 Calculating Total Promotion Expenses 421 Allocating Promotion Budgets 422 Promotion Ethics 422 Advertising 423 Purposes of Advertising 423 Types of Advertising 424 Using Advertising Agencies and Freelancers 425 Advertising Strategy 426 Forms of Advertising Media 427 Developing Effective Print Advertisements 432 Public Relations 433 The Fashion Press 434 22 Visual Merchandising 438 The Importance of Visual Merchandising 439 The Store interior 439 Selling Area Layout 440 11 Store Décor and Atmospherics 441 Merchandise Presentation 442 Merchandise Fixtures 443 Merchandise Arrangements on Walls 446 interior Displays 447 Components of Displays 449 Planning Interior Displays 453 Window Displays 454 Advantages and Disadvantages of Window Displays 454 Types of Display Windows 455 Nonstore Visual Merchandising 457 23 Special Event Fashion Shows 460 Fashion Shows Serve Many Purposes 461 Types of Fashion Shows 462 Planning Fashion Shows 463 The Fashion Show Coordinator 464 Pinpointing the Audience 464 Deciding on the Theme 465 Timing and Location for the Show 465 Safety and Security Considerations 466 Budget Planning 466 Coordinating Merchandise and Models 467 Merchandise Selection 468 Model Selection 470 The Fittings and Lineup 472 Coordinating Physical Layout, Music, Choreography, and Commentary 473 The Physical Layout 474 The Music 476 The Choreography 477 The Commentary 478 Promoting and Presenting the Show 479 Invitations, Tickets, and Programs 480 Rehearsals and Show Time! 480 Follow-Up and Evaluation 483 Part 7 Fashion В Today s Worl 24 A Global Perspective 486 Trade Trends and Policy 487 Free Trade Versus Protectionism 488 World Trade Organization 490 The Relationship of Textiles/Apparel to Developing Nations 490 Trade with Developing Nations 491 The World s Major Trade Regions 492 Asia-Pacific Plus India 492 Europe Plus North Africa 494 The Americas 494 International Sourcing for U.S. Fashion Importing 496 Methods of Offshore Sourcing 497 International Market Opportunities for U.S. Fashion Exporting 498 International Retailing 500 Satisfying Market Differences 501 Discovering Offshore Sources and Opportunities 502 25 The Latest Fashion Business Trends 505 Satisfying a Changing Consumer Market 506 The Importance of Demographics and Psychographics 507 12 Niche Marketing 509 Database Research for Niche Marketing 511 Trends in Retail Formats 512 Discount Retailing 513 Nonstore Retailing 515 Multichannel Retailing 519 Survival Business Strategies 520 Horizontal Restructuring of the Industry 520 Vertical Restructuring of the Industry 522 Supply Chain Collaboration 522 Employee Recruitment and Training 523 Customization Through Technology 524 Part8 Your Futuri Industry ©Fashion 26 Is a Fashion Career in Your Future? 532 An Overview of the Field of Fashion 533 Steps Along a Career Path 534 Job Levels Along the Way 534 Selecting a Career Path 535 Evaluate Yourself 536 Evaluate Careers 538 Strive Toward the Needed Training and Experience 539 Educational Requirements 540 Gaining Experience 542 What Compensation Can You Expect? 543 Additional Compensation 544 Ethical and Legal Issues of Employment 545 Workplace Diversity 545 Maintaining High Ethical Standards 546 Fashion Industry Future for Employment 547 27 Textile and Apparel Careers 550 A Career in the Textile Industry 551 Textile Research and Development 551 Textile Design Employment 553 Textile Production 558 A Career in the Apparel Industry 559 Fashion Design 559 Apparel Manufacturing 561 Textile and Apparel Sales and Distribution 566 Sales Positions 567 Distribution Jobs 568 28 Retail Careers 571 Is a Retail Career in Your Future? 572 Retail Sales Positions 574 The Merchandise Management Career Track 576 Retail Buyers 577 Merchandise Managers 580 Fashion Director 581 The Operations Management Career Track 581 Other Retail Employees 582 Stockkeeping Employees 582 Additional Retail Jobs 583 29 Promotion Careers 588 Communicating Fashion 589 Modeling 589 Fashion Photography 592 13 Fashion Writing 593 Fashion Illustration 595 Audiovisual Work 596 Web Site Design 596 Visual Merchandising 597 Fashion Advertising 597 Advertising Director 598 Account Executive 599 Media Buyers 599 Art Director 599 Other Advertising Design Jobs 600 Public Relations 600 30 Entrepreneurship and Other Fashion-Related Careers 603 Entrepreneurship 603 Personal Traits to Succeed 604 as an Entrepreneur Factors to Consider When Starting Your Own Business 605 Entrepreneurial Opportunities 606 Other Fashion-Related Careers 612 The Home Sewing Industry 612 Theatrical Costuming 613 Clothing Care 614 Clothing Preservation 614 Education 615 Gaining Success in the Fashion Industry 618 Glossary index 620 659 14
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spelling	Wolfe, Mary Gorgen Verfasser aut Fashion marketing & merchandising Mary G. Wolfe Fashion marketing and merchandising 3. ed. Tinley Park, Ill. Goodheart-Willcox Company 2009 672 S. Ill., graph. Darst. 28 cm txt rdacontent n rdamedia nc rdacarrier Revised ed. of: The world of fashion merchandising. -- Includes index. Fashion merchandising Fashion merchandising Vocational guidance Mode (DE-588)4039792-0 gnd rswk-swf Merchandising (DE-588)4138191-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mode (DE-588)4039792-0 s Marketing (DE-588)4037589-4 s DE-604 Merchandising (DE-588)4138191-9 s Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017554550&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Wolfe, Mary Gorgen Fashion marketing & merchandising Fashion merchandising Fashion merchandising Vocational guidance Mode (DE-588)4039792-0 gnd Merchandising (DE-588)4138191-9 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4039792-0 (DE-588)4138191-9 (DE-588)4037589-4
title	Fashion marketing & merchandising
title_alt	Fashion marketing and merchandising
title_auth	Fashion marketing & merchandising
title_exact_search	Fashion marketing & merchandising
title_full	Fashion marketing & merchandising Mary G. Wolfe
title_fullStr	Fashion marketing & merchandising Mary G. Wolfe
title_full_unstemmed	Fashion marketing & merchandising Mary G. Wolfe
title_short	Fashion marketing & merchandising
title_sort	fashion marketing merchandising
topic	Fashion merchandising Fashion merchandising Vocational guidance Mode (DE-588)4039792-0 gnd Merchandising (DE-588)4138191-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Fashion merchandising Fashion merchandising Vocational guidance Mode Merchandising Marketing
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work_keys_str_mv	AT wolfemarygorgen fashionmarketingmerchandising AT wolfemarygorgen fashionmarketingandmerchandising

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