APA-Zitierstil (7. Ausg.)

Blythe, J. (2009). Principles and practice of marketing (2. ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Blythe, Jim. Principles and Practice of Marketing. 2. ed. Andover: South-Western Cengage Learning, 2009.

MLA-Zitierstil (9. Ausg.)

Blythe, Jim. Principles and Practice of Marketing. 2. ed. South-Western Cengage Learning, 2009.