Blue ocean strategy for small and mid-sized companies in Germany: development of a consulting approach
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hamburg
Diplomica-Verl.
2008
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 71 - 74 |
| Physical Description: | 85 S. graph. Darst. 27 cm, 207 gr. |
| ISBN: | 9783836664776 |
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MARC
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Record in the Search Index
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Table of contents
Table of contents.1
I Preface.3
II Acknowledgement.5
1. Introduction.7
1.1. Aims and Objectives.7
1.2. Structure.7
1.3. Methodology.8
1.4. Research and Procedure.10
1.5. Limitation.11
1.6. Resources.12
2. Market Theory and Business Strategies.14
2.1. The Market Dynamics.14
2.2. Business Strategy - Generic Strategies.15
2.2.1. Ansoff Matrix.15
2.2.2. Porter's Generic Strategies.16
2.3. Business strategy - Analytical Approaches.17
2.3.1 Porter's Five Forces.17
2.3.2 Value Chain Model.17
2.3.3 Hamel's Core Competency and Innovation.18
2.4. Types of Innovation Which Follow These Business Strategies. 19
2.5. Management Consulting Approaches.22
2.5.1. Market-growth-market-share Matrix.22
2.5.2. Market-attractiveness-competitive-strength Matrix.24
3. Why does Industries Named Red Oceans?.25
4. Blue Ocean Strategy.27
4.1. The Idea Behind the 'Blue Ocean Strategy'?.27
4.2. Value Innovation: The Cornerstone of Blue Ocean Strategy.27
4.3. Analytical Tools and Frameworks.28
4.3.1 Strategy Canvas.28
4.3.2 Four Actions Framework.31
4.3.3 Eliminate-Reduce-Raise-CreateGrid.32
4.4. The Six Principles of Blue Ocean Strategy.33
4.4.1 Formulation Principles.33
4.4.2 Execution Principles.36
4.5. The Market Dynamics of Value Innovation.37
4.6. Key Success Factors.38
4.7. Blue Ocean as a Special Kind of Differentiation.39
4.8. Strength and Weaknesses.40
4.9 Results from the Questionnaire/ Interviews.41
5. Small and Medium-Sized Enterprises in Germany.42
5.1. Definitions of SMEs.42
5.2. Current Situation of SMEs.44
5.2.1 Results from the Literature Research.44
5.2.2 Results from the Interviews.44
5.3. Innovation Behaviour and Strategies.45
5.4. The Consultant-client Relationship.46
6. Consulting Approach Based on Value Innovation.48
6.1. Definition of Management Consulting.48
6.2. Excursion: General Consulting Process.50
6.3. Consulting and Consulting Concept Characteristics.51
6.3.1. Results from the Literature Research.51
6.3.2 Results from the Interviews and the Questionnaire.52
6.4. Consulting of SMEs.53
6.5 Design of Consulting Concept .Value Innovation'.53
6.5.1. Framework.54
6.5.2. Consulting Concept ,,Value Innovation".54
6.5.2.1. Overview of the Consulting Concept.54
6.5.2.2. Phase 1: Initialisation.55
6.5.2.3. Phase 2: Analysis of the Actual Status.55
6.5.3.4. Phase 3: Objectives - Targets of a Solution Concept.58
6.5.3.5. Phase 4: Solution Concept.59
6.5.2.6. Phase 5: Implementation Planning.63
6.5.2.7. Phase 6: Reporting and Presentation.65
6.5.2.8. Phase 7: Implementation.65
6.5.3. Summary of Phases and Tools.67
7. Conclusion.69
III Bibliography.71
IV Appendices.75
Appendix A: List of figures.75
Appendix B: Questionnaire.77
Appendix C: Interview guidance.82 |
| any_adam_object | 1 |
| author | Siegemund, Carsten |
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| dewey-full | 658.46 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.46 |
| dewey-search | 658.46 |
| dewey-sort | 3658.46 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9783836664776 |
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| spelling | Siegemund, Carsten Verfasser (DE-588)13611444X aut Blue ocean strategy for small and mid-sized companies in Germany development of a consulting approach Carsten Siegemund Hamburg Diplomica-Verl. 2008 85 S. graph. Darst. 27 cm, 207 gr. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 71 - 74 Markterschließung (DE-588)4114519-7 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Unternehmensberatung (DE-588)4078592-0 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Unternehmensberatung (DE-588)4078592-0 s Markterschließung (DE-588)4114519-7 s Klein- und Mittelbetrieb (DE-588)4031031-0 s DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3145973&prov=M&dok_var=1&dok_ext=htm Inhaltstext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017546382&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Siegemund, Carsten Blue ocean strategy for small and mid-sized companies in Germany development of a consulting approach Markterschließung (DE-588)4114519-7 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Unternehmensberatung (DE-588)4078592-0 gnd |
| subject_GND | (DE-588)4114519-7 (DE-588)4031031-0 (DE-588)4078592-0 (DE-588)4011882-4 |
| title | Blue ocean strategy for small and mid-sized companies in Germany development of a consulting approach |
| title_auth | Blue ocean strategy for small and mid-sized companies in Germany development of a consulting approach |
| title_exact_search | Blue ocean strategy for small and mid-sized companies in Germany development of a consulting approach |
| title_full | Blue ocean strategy for small and mid-sized companies in Germany development of a consulting approach Carsten Siegemund |
| title_fullStr | Blue ocean strategy for small and mid-sized companies in Germany development of a consulting approach Carsten Siegemund |
| title_full_unstemmed | Blue ocean strategy for small and mid-sized companies in Germany development of a consulting approach Carsten Siegemund |
| title_short | Blue ocean strategy for small and mid-sized companies in Germany |
| title_sort | blue ocean strategy for small and mid sized companies in germany development of a consulting approach |
| title_sub | development of a consulting approach |
| topic | Markterschließung (DE-588)4114519-7 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Unternehmensberatung (DE-588)4078592-0 gnd |
| topic_facet | Markterschließung Klein- und Mittelbetrieb Unternehmensberatung Deutschland |
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