APA (7th ed.) Citation

McDonald, M. (2009). Marketing accountability: How to measure marketing effectiveness (1. publ.). Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Marketing Accountability: How to Measure Marketing Effectiveness. 1. publ. London [u.a.]: Kogan Page, 2009.

MLA (9th ed.) Citation

McDonald, Malcolm. Marketing Accountability: How to Measure Marketing Effectiveness. 1. publ. Kogan Page, 2009.