Holdings: This is PR :: THWS Bibkatalog

This is PR: the realities of public relations

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Bibliographic Details
Main Author:	Newsom, Doug (Author)
Format:	Book
Language:	English
Published:	Belmont, Calif. Wadsworth/Thomson Learning 2007
Edition:	9. ed.
Series:	Wadsworth series in mass communication and journalism
Subjects:	Public relations Relations publiques Öffentlichkeitsarbeit Werbung
Online Access:	Inhaltsverzeichnis Inhaltsverzeichnis
Item Description:	Includes bibliographical references (p. [357]-376) and index
Physical Description:	XII, 416 S. Ill. 25 cm
ISBN:	0495091324 9780495091325

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MARC


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Record in the Search Index

_version_	1804138940796502016
adam_text	IMAGE 1 PUBLIC RELATIONS: ROLE, ORIGINS AND TRENDS AFFECTING THE FUTURE PR ROLES AND SPECIALTIES P. 1 WHAT IS PUBLIC RELATIONS? P. 2 ORGANIZATIONAL ROLE AND FUNCTION: 10 BASIC PRINCIPLES P. 2 PR AND RELATED ACTIVITIES P. 4 THE JOB OF THE PR PRACTITIONER P. 5 THE FUNCTION OF PUBLIC RELATIONS IN BUSINESS AND SOCIETY P. 11 PR S ORIGINS AND EVOLUTION P. 21 SEEKING THE PR SOURCE SPRING P. 22 THE BEGINNINGS OF PR IN THE UNITED STATES, 1600-1799 P. 25 COMMUNICATING/INITIATING: THE ERA OF PRESS AGENTRY AND PUBLICITY, 1800-1899 P. 26 REACTING/RESPONDING: THE TIME OF REPORTERS-IN-RESIDENCE, 1900-1939 P. 30 PLANNING/PREVENTING: THE GROWTH OF PR AS A MANAGEMENT FUNCTION, 1940-1979 P. 35 PROFESSIONALISM: PR IN THE ERA OF GLOBAL COMMUNICATION, 1980-PRESENT P. 41 TRENDS IN PR P. 55 CULTURAL INFLUENCES ON PR P. 56 TECHNOLOGY S IMPACT ON STRATEGY AND TACTICS P. 59 RESEARCH FOR PR RESEARCH: PLANNING, PROCESSES AND TECHNIQUES P. 65 THE BASICS: RECORD KEEPING AND RETRIEVING P. 66 FINDING AND USING RESEARCH RESOURCES P. 66 USING RESEARCH FOR PLANNING AND MONITORING P. 68 USING RESEARCH TO PLAN AND TO EVALUATE OUTCOMES P. 70 INFORMAL RESEARCH P. 70 FORMAL RESEARCH P. 74 AUDIENCE INFORMATION P. 81 RESEARCH AND PROBLEM SOLVING P. 87 PUBLICS AND PUBLIC OPINION P. 93 IDENTIFYING AND DESCRIBING PUBLICS P. 94 ISSUES: IDENTIFICATION, MONITORING, EVALUATION AND MANAGEMENT P. 101 ISSUES AND THE ROLE OF THE PR PRACTITIONER P. 103 PERCEPTIONS AND PUBLIC OPINION P. 108 PUBLIC OPINION RESEARCH AND PUBLIC RELATIONS P. 112 THEORY, ETHICS AND LAWS AFFECTING PR PRACTICE THEORETICAL UNDERPINNINGS FOR PR P. 117 ORIGINS IN SOCIOLOGY AND PSYCHOLOGY P. 118 ORGANIZATIONAL THEORY P. 118 COMMUNICATION THEORIES, THREE MODELS P. 120 PERSUASION AND CHANGE P. 120 A WAY TO LOOK AT MEDIA: SOURCE, MESSAGE, SOURCE+MESSAGE, MEDIA, RECEIVERS P. 130 PR ETHICS AND RESPONSIBILITIES P. 147 IMAGE 2 COMPLEXITIES IN ETHICAL DECISION-MAKING P. 150 RESPONSIBILITY IN ADVERTISING AND SPONSORSHIPS P. 159 RESPONSIBILITY IN PUBLICITY P. 163 INDIVIDUAL RESPONSIBILITIES P. 168 PR AND THE LAW P. 173 THE LIABILITIES OF PRACTICING PR P. 174 GOVERNMENT REGULATIONS P. 179 COURT RULINGS AND LEGAL RESPONSIBILITIES P. 189 REVISITING THE HYPOTHETICALS P. 211 PR IN ACTION STRATEGIC MANAGEMENT IN PR PRACTICE P. 215 PR S ROLE IN THE ORGANIZATIONAL STRUCTURE AS PART OF THE MANAGEMENT TEAM P. 215 ISSUE MONITORING AND MANAGING FOR ORGANIZATIONS P. 221 PLANNING AND MANAGING PR WORK P. 222 COMMUNICATION CHANNELS AND MEDIA P. 231 CHOOSING THE MEDIUM P. 232 CHOOSING THE MESSAGE-ADVERTISING AND PUBLICITY P. 232 TRADITIONAL HYBRIDS: DIRECT MAIL AND 900 PHONE NUMBERS P. 251 DEVELOPING HYBRIDS P. 254 TACTICS AND TECHNIQUES: DETAILS THAT MAKE PR STRATEGY WORK P. 259 ADVERTISING P. 259 PUBLICITY AND PUBLICATIONS P. 264 PUBLICITY THROUGH THE MASS MEDIA P. 279 ON THE JOB WITH MEDIA PEOPLE P. 290 GOOFS AND GLITCHES P. 296 TALKING BACK AND CORRECTING P. 296 CAMPAIGNS P. 301 TYPES OF CAMPAIGNS P. 301 CHARACTERISTICS OF SUCCESSFUL CAMPAIGNS P. 302 PLANNING A CAMPAIGN P. 303 IMPLEMENTING THE CAMPAIGN P. 306 EVALUATING THE CAMPAIGN P. 307 CAMPAIGN OUTLINE P. 308 CHANGING BEHAVIOR P. 308 GOVERNMENT CAMPAIGNS P. 312 CRISIS AND CREDIBILITY P. 317 ANTICIPATING A CRISIS P. 318 DEALING WITH A CRISIS P. 325 RECOVERY AND EVALUATION P. 343 PUBLIC RELATIONS PRACTICE AND A WORLDVIEW P. 345 GLOBAL VARIABLES AFFECTING PR PRACTICE P. 346 IMAGE 3 POLITICAL IDEOLOGY AND PR PRACTICE P. 349 ECONOMIC SYSTEMS/LEVELS OF ECONOMIC DEVELOPMENT AND PR PRACTICE P. 349 LEVELS OF ACTIVISM AND PR PRACTICE P. 350 CULTURE AND PR PRACTICE P. 350 MEDIA ENVIRONMENT AND PR PRACTICE P. 352 CONCLUSION P. 353 NOTES P. 357 GLOSSARY P. 377 INDEX P. 401 TABLE OF CONTENTS PROVIDED BY BLACKWELL S BOOK SERVICES AND R.R. BOWKER. USED WITH PERMISSION.
any_adam_object	1
author	Newsom, Doug
author_facet	Newsom, Doug
author_role	aut
author_sort	Newsom, Doug
author_variant	d n dn
building	Verbundindex
bvnumber	BV035478358
callnumber-first	H - Social Science
callnumber-label	HM1221
callnumber-raw	HM1221
callnumber-search	HM1221
callnumber-sort	HM 41221
callnumber-subject	HM - Sociology
classification_rvk	AP 17200 AP 17420
ctrlnum	(OCoLC)70115633 (DE-599)GBV518852148
dewey-full	659.2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.2
dewey-search	659.2
dewey-sort	3659.2
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
edition	9. ed.
format	Book
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id	DE-604.BV035478358
illustrated	Illustrated
indexdate	2024-07-09T21:36:11Z
institution	BVB
isbn	0495091324 9780495091325
language	English
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oclc_num	70115633
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owner	DE-N2
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physical	XII, 416 S. Ill. 25 cm
publishDate	2007
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publishDateSort	2007
publisher	Wadsworth/Thomson Learning
record_format	marc
series2	Wadsworth series in mass communication and journalism
spelling	Newsom, Doug Verfasser aut This is PR the realities of public relations Doug Newsom ; Judy VanSlyke Turk ; Dean Kruckeberg 9. ed. Belmont, Calif. Wadsworth/Thomson Learning 2007 XII, 416 S. Ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Wadsworth series in mass communication and journalism Includes bibliographical references (p. [357]-376) and index Public relations Relations publiques Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Werbung (DE-588)4065541-6 s DE-604 VanSlyke Turk, Judy Sonstige oth Kruckeberg, Dean Sonstige oth DE-601 pdf/application http://www.gbv.de/dms/bowker/toc/9780495091325.pdf Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017397936&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Newsom, Doug This is PR the realities of public relations Public relations Relations publiques Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4043188-5 (DE-588)4065541-6
title	This is PR the realities of public relations
title_auth	This is PR the realities of public relations
title_exact_search	This is PR the realities of public relations
title_full	This is PR the realities of public relations Doug Newsom ; Judy VanSlyke Turk ; Dean Kruckeberg
title_fullStr	This is PR the realities of public relations Doug Newsom ; Judy VanSlyke Turk ; Dean Kruckeberg
title_full_unstemmed	This is PR the realities of public relations Doug Newsom ; Judy VanSlyke Turk ; Dean Kruckeberg
title_short	This is PR
title_sort	this is pr the realities of public relations
title_sub	the realities of public relations
topic	Public relations Relations publiques Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Public relations Relations publiques Öffentlichkeitsarbeit Werbung
url	http://www.gbv.de/dms/bowker/toc/9780495091325.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017397936&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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