Services marketing: concepts, strategies and cases
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
London
South-Western Cengage Learning
2009
|
| Edition: | adapt. from ... international student ed., 3. ed. |
| Subjects: | |
| Item Description: | 2. ed. u.d.T.: Hoffman, K. Douglas: Essentials of services marketing |
| Physical Description: | XVIII, 624 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9781844808137 |
Staff View
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| id | DE-604.BV035476033 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:36:07Z |
| institution | BVB |
| isbn | 9781844808137 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017395650 |
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| physical | XVIII, 624 S. Ill., graph. Darst. 24 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | South-Western Cengage Learning |
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| spelling | Services marketing concepts, strategies and cases K. Douglas Hoffman ... adapt. from ... international student ed., 3. ed. London South-Western Cengage Learning 2009 XVIII, 624 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier 2. ed. u.d.T.: Hoffman, K. Douglas: Essentials of services marketing Service industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s b DE-604 Hoffman, K. Douglas Sonstige oth |
| spellingShingle | Services marketing concepts, strategies and cases Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Services marketing concepts, strategies and cases |
| title_auth | Services marketing concepts, strategies and cases |
| title_exact_search | Services marketing concepts, strategies and cases |
| title_full | Services marketing concepts, strategies and cases K. Douglas Hoffman ... |
| title_fullStr | Services marketing concepts, strategies and cases K. Douglas Hoffman ... |
| title_full_unstemmed | Services marketing concepts, strategies and cases K. Douglas Hoffman ... |
| title_short | Services marketing |
| title_sort | services marketing concepts strategies and cases |
| title_sub | concepts, strategies and cases |
| topic | Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries Marketing Marketing Dienstleistung |
| work_keys_str_mv | AT hoffmankdouglas servicesmarketingconceptsstrategiesandcases |