APA-Zitierstil (7. Ausg.)

(2009). Services marketing: Concepts, strategies and cases (adapt. from ... international student ed., 3. ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Services Marketing: Concepts, Strategies and Cases. adapt. from ... international student ed., 3. ed. London: South-Western Cengage Learning, 2009.

MLA-Zitierstil (9. Ausg.)

Services Marketing: Concepts, Strategies and Cases. adapt. from ... international student ed., 3. ed. South-Western Cengage Learning, 2009.