(2009). Services marketing: Concepts, strategies and cases (adapt. from ... international student ed., 3. ed.). South-Western Cengage Learning.
Chicago Style (17th ed.) CitationServices Marketing: Concepts, Strategies and Cases. adapt. from ... international student ed., 3. ed. London: South-Western Cengage Learning, 2009.
MLA (9th ed.) CitationServices Marketing: Concepts, Strategies and Cases. adapt. from ... international student ed., 3. ed. South-Western Cengage Learning, 2009.
Warning: These citations may not always be 100% accurate.