Twitter power: how to dominate your market one tweet at a time
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicit...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2009
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Summary: | In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. |
| Physical Description: | XIX, 245 S. Ill. |
| ISBN: | 9780470458426 |
Staff View
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| adam_text | Contents
Foreword
Preface: The Power of Twitter
Introduction: What Can Twitter Do for You?
xi
xiii
XV
Chapter
1 :
An Introduction to the Social
Media Landscape
1
So What Exactly Is Social Media?
2
Social Media, So What? Why Social
Media Really Is a Big Deal
5
The Different Types of Social Media Sites-
Content to Suit Every Market
7
A Closer Look at Microblogging
14
Introducing
...
Twitter!
18
Chapter
2:
What Is Twitter and Why Is It
So Powerful?
22
Twitter and Its Successes
22
The Power of Twitter s Immediate Feedback
25
Instant Access to Smart People
24/7 27
Chapter
3:
Getting Started the Right Way
on Twitter
29
Signing Up
—
Does Twitter Have the Web s
Most Friendly Registration Page?
29
Who s on Twitter? Your First Followers!
32
Create an Inviting Twitter Profile
34
Choosing Your Twitter Picture
4:4
Designing Your Twitter Profile
47
VI!
VIII
Contents
Designing a
Commercial Background
Image for Twitter
54
Choosing the Right Colors
58
Notices to Notice
61
Turning On Your Devices
63
Sending Your Very First Tweet
65
Becoming a Follower
65
Chapter
4:
Building a Following on Twitter
67
Quantity or Quality: Choosing the
Type of Following You Want
68
Quality: How to Be Intentional about
Creating Your Own Network of Experts
71
Quantity: Seven Killer Strategies to
Reaching Critical Mass on Twitter
76
Twitterank and Page Rank
89
Chapter
5:
The Art of the Tweet
92
Tweet Etiquette
93
The Benefits of Following Before Twittering
99
How to Join a Conversation
100
How to Be Interesting on Twitter
103
How to Drive Behavior
118
Chapter
6:
The Magic of Connecting with Customers
on Twitter
121
Identifying Problems and Soliciting Feedback
122
Discovering Your Top Fans, Promoters,
and Evangelists
125
Your Micro Help Desk
130
Chapter
7:
Leveraging Twitter for
Team Communication
135
Twitter for Virtual Team Leaders
136
Creating a Twitter Account for a Virtual Team
137
Building a Team with Twitter
139
Contents
IX
Chapter
8:
Using Twitter to Help Build Your Brand
142
Create a Story
144
Portraying Your Brand with Your Profile
146
Tweet Style: What to Say When You re Building
a Brand to Create Value, and How to Say It
148
Reinforce the Core Message
158
Repetition, Repetition, Repetition
160
Writing the Tweets
161
Chapter
9:
Leveraging the Power of Twitter to Drive
Behavior in Your Followers
163
Driving Followers to a Web Site
164
Promoting a Blog on Twitter
164
Twitter as a Resource for Post Ideas
168
Driving Followers to the Mall
170
Can You Put Affiliate Links on Twitter?
173
Driving Followers to Register
174
Tracking Results and Testing Strategies
176
Tracking Multiple Tweets
180
Making the Most of Twitter s Trends
183
Chapter
10:
Beyond Twitter.com: Third-Party Tools
You Will Want to Know
187
TweetLater
187
Twitterific
189
Twhirl
190
Twitterfeed
191
Twist
192
Twellow
192
TweetBeep
193
TwitterCounter
194
TweetDeck
195
TwitThis
196
TwitPwr.com
197
Contents
Chapter
11 : Building
Powerful
Solutions
on Top of the
Twitter Platform
199
What Does Twitter Provide?
200
Understanding APIs
201
Understanding Data Feeds
203
Monitoring
203
But You Aren t Taking Part in
The Conversation
204
Twitter as a Platform
205
Summary
206
Chapter
12 .
Play Nice: Legal Considerations
207
Defamation
208
Privacy
209
Interference with a Business Relationship
210
Negligence
210
Contract
210
Trademark
210
Copyright
211
Chapter
13:
Putting It All Together: A 30-Day Plan for
Dominating Twitter
212
Chapter
14:
Power Twitterers
222
Conclusion
227
Directory of Twitterers
229
Other Books by Joel
Corniti
233
Index
235
ľí; o
you know what Twitter is? You should—if you re
.:
i;
%:
in the business of promoting your business, that
:^
■:
is. Twitter
¡s a
social media platform that lets
users blast short messages, or tweets, to members via
the Twitter Web site, as well as cell phones, e-mail,
IM,
and even through Facebook. It s a great and effective
way to keep people connected and up to date on what s
going on in their social circle in real time.
But it s not just for staying in touch with friends. It s also
a great way to publicize your business or organization.
Presidential campaigns use it to keep supporters and
volunteers up to date; activists use it to coordinate street
protests; and the office of the Prime Minister uses it to
keep Britons informed on politics. But most importantly,
businesses are using it to interact with customers and
other businesses in a whole new way.
Twitter Power shows you how to leverage the power of
Twitter for instant business benefits—like reaching new
markets and increasing sales. You can build a loyal
customer following, expand your brand, and generate
instant buzz when you integrate Twitter into your
existing marketing strategies. The best businesses of
today and tomorrow are using this high-tech, low-cost,
and low-hassle technology to gain real advantages
over their competitors.
Joel Comm, one of the world s leading social media and
online marketing experts, covers every aspect of the
Twitter phenomenon. He explains what Twitter is and
why it works; how to jump into the conversation and
build a following; how to use it to build better teams
and stronger brands; how to make Twitter your ultimate
customer help desk; and how to use it to drive traffic
to your Web site. Plus, Comm includes case studies of
businesses that use Twitter successfully, giving you the
examples and best practices you need to succeed.
Success in business is about staying connected—
to colleagues, teams, and especially customers.
Twitter offers a new, high-tech way to achieve that
connectedness and build a better brand with a core
of loyal, enthusiastic customers. If you want to learn to
grow your business one tweet at a time, Twitter Power
will show you how.
|
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| spelling | Comm, Joel Verfasser (DE-588)137903391 aut Twitter power how to dominate your market one tweet at a time Joel Comm Hoboken, NJ Wiley 2009 XIX, 245 S. Ill. txt rdacontent n rdamedia nc rdacarrier In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. Internet marketing Business communication Online social networks Twitter Softwareplattform (DE-588)7660487-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Twitter Softwareplattform (DE-588)7660487-1 s Marketing (DE-588)4037589-4 s DE-604 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017388334&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017388334&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Twitter power how to dominate your market one tweet at a time |
| title_auth | Twitter power how to dominate your market one tweet at a time |
| title_exact_search | Twitter power how to dominate your market one tweet at a time |
| title_full | Twitter power how to dominate your market one tweet at a time Joel Comm |
| title_fullStr | Twitter power how to dominate your market one tweet at a time Joel Comm |
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| title_short | Twitter power |
| title_sort | twitter power how to dominate your market one tweet at a time |
| title_sub | how to dominate your market one tweet at a time |
| topic | Internet marketing Business communication Online social networks Twitter Softwareplattform (DE-588)7660487-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet marketing Business communication Online social networks Twitter Softwareplattform Marketing |
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