Marketing strategy and competitive positioning:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Financial Times Prentice Hall
2008
|
| Edition: | 4th ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references. - Previous ed.: published as by Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 2003. - Formerly CIP |
| Physical Description: | xviii, 614 S. graph. Darst. |
| ISBN: | 0273706977 9780273706977 |
Staff View
MARC
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| 100 | 1 | |a Hooley, Graham J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy and competitive positioning |c Graham J. Hooley ; Nigel F. Piercy ; Brigitte Nicoulaud |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Harlow |b Financial Times Prentice Hall |c 2008 | |
| 300 | |a xviii, 614 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references. - Previous ed.: published as by Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 2003. - Formerly CIP | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Business planning | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |D s |
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| 700 | 1 | |a Piercy, Nigel |e Verfasser |4 aut | |
| 700 | 1 | |a Nicoulaud, Brigitte |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017370248 | ||
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| author | Hooley, Graham J. Piercy, Nigel Nicoulaud, Brigitte |
| author_facet | Hooley, Graham J. Piercy, Nigel Nicoulaud, Brigitte |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
| callnumber-subject | HF - Commerce |
| classification_tum | WIR 800f WIR 810f |
| ctrlnum | (OCoLC)156831246 (DE-599)BSZ28176333X |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th ed. |
| format | Book |
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| id | DE-604.BV035450189 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:35:32Z |
| institution | BVB |
| isbn | 0273706977 9780273706977 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017370248 |
| oclc_num | 156831246 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-2070s DE-188 |
| owner_facet | DE-91 DE-BY-TUM DE-2070s DE-188 |
| physical | xviii, 614 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Hooley, Graham J. Verfasser aut Marketing strategy and competitive positioning Graham J. Hooley ; Nigel F. Piercy ; Brigitte Nicoulaud 4th ed. Harlow Financial Times Prentice Hall 2008 xviii, 614 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references. - Previous ed.: published as by Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 2003. - Formerly CIP Marketing Business planning Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Positionierung Marketing (DE-588)4503311-0 s DE-188 Piercy, Nigel Verfasser aut Nicoulaud, Brigitte Verfasser aut |
| spellingShingle | Hooley, Graham J. Piercy, Nigel Nicoulaud, Brigitte Marketing strategy and competitive positioning Marketing Business planning Marketingstrategie (DE-588)4120697-6 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4503311-0 |
| title | Marketing strategy and competitive positioning |
| title_auth | Marketing strategy and competitive positioning |
| title_exact_search | Marketing strategy and competitive positioning |
| title_full | Marketing strategy and competitive positioning Graham J. Hooley ; Nigel F. Piercy ; Brigitte Nicoulaud |
| title_fullStr | Marketing strategy and competitive positioning Graham J. Hooley ; Nigel F. Piercy ; Brigitte Nicoulaud |
| title_full_unstemmed | Marketing strategy and competitive positioning Graham J. Hooley ; Nigel F. Piercy ; Brigitte Nicoulaud |
| title_short | Marketing strategy and competitive positioning |
| title_sort | marketing strategy and competitive positioning |
| topic | Marketing Business planning Marketingstrategie (DE-588)4120697-6 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| topic_facet | Marketing Business planning Marketingstrategie Positionierung Marketing |
| work_keys_str_mv | AT hooleygrahamj marketingstrategyandcompetitivepositioning AT piercynigel marketingstrategyandcompetitivepositioning AT nicoulaudbrigitte marketingstrategyandcompetitivepositioning |