Holdings: International marketing

International marketing:

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Bibliographic Details
Format:	Book
Language:	English
Published:	Boston [u.a.] McGraw-Hill/Irwin 2009
Edition:	14th ed.
Subjects:	Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch
Item Description:	Includes index
Physical Description:	XXXI, 711 S Ill., graph. Darst., Kt.
ISBN:	9780071288385 0071288384 9780073380988 0073380989

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MARC


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250			\|a 14th ed.
264		1	\|a Boston [u.a.] \|b McGraw-Hill/Irwin \|c 2009
300			\|a XXXI, 711 S \|b Ill., graph. Darst., Kt.
336			\|b txt \|2 rdacontent
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338			\|b nc \|2 rdacarrier
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700	1		\|a Cateora, Philip R. \|e Sonstige \|4 oth
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700	1		\|a Graham, John L. \|e Sonstige \|4 oth
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Record in the Search Index

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id	DE-604.BV035446272
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isbn	9780071288385 0071288384 9780073380988 0073380989
language	English
lccn	2008036578
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physical	XXXI, 711 S Ill., graph. Darst., Kt.
publishDate	2009
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publisher	McGraw-Hill/Irwin
record_format	marc
spelling	International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham 14th ed. Boston [u.a.] McGraw-Hill/Irwin 2009 XXXI, 711 S Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes index Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Cateora, Philip R. Sonstige oth Gilly, Mary C. Sonstige oth Graham, John L. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	International marketing Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3
title	International marketing
title_auth	International marketing
title_exact_search	International marketing
title_full	International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham
title_fullStr	International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham
title_full_unstemmed	International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham
title_short	International marketing
title_sort	international marketing
topic	Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch
work_keys_str_mv	AT cateoraphilipr internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing

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