International marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irwin
2009
|
| Ausgabe: | 14th ed. |
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | XXXI, 711 S Ill., graph. Darst., Kt. |
| ISBN: | 9780071288385 0071288384 9780073380988 0073380989 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20230214 | ||
| 007 | t | ||
| 008 | 090422s2009 abd| |||| 00||| eng d | ||
| 010 | |a 2008036578 | ||
| 020 | |a 9780071288385 |c alk. paper |9 978-0-07-128838-5 | ||
| 020 | |a 0071288384 |c alk. paper |9 0-07-128838-4 | ||
| 020 | |a 9780073380988 |9 978-0-07-338098-8 | ||
| 020 | |a 0073380989 |9 0-07-338098-9 | ||
| 035 | |a (OCoLC)845425107 | ||
| 035 | |a (DE-599)BSZ286522071 | ||
| 040 | |a DE-604 |b ger | ||
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| 049 | |a DE-526 |a DE-573 |a DE-1043 |a DE-2070s |a DE-861 |a DE-634 | ||
| 050 | 0 | |a HF1416 | |
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora ; Mary C. Gilly ; John L. Graham |
| 250 | |a 14th ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irwin |c 2009 | |
| 300 | |a XXXI, 711 S |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Cateora, Philip R. |e Sonstige |4 oth | |
| 700 | 1 | |a Gilly, Mary C. |e Sonstige |4 oth | |
| 700 | 1 | |a Graham, John L. |e Sonstige |4 oth | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1805082905404243968 |
|---|---|
| adam_text | |
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| building | Verbundindex |
| bvnumber | BV035446272 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 680 |
| ctrlnum | (OCoLC)845425107 (DE-599)BSZ286522071 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 14th ed. |
| format | Book |
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| id | DE-604.BV035446272 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:40:05Z |
| institution | BVB |
| isbn | 9780071288385 0071288384 9780073380988 0073380989 |
| language | English |
| lccn | 2008036578 |
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| physical | XXXI, 711 S Ill., graph. Darst., Kt. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham 14th ed. Boston [u.a.] McGraw-Hill/Irwin 2009 XXXI, 711 S Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes index Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Cateora, Philip R. Sonstige oth Gilly, Mary C. Sonstige oth Graham, John L. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | International marketing Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham |
| title_fullStr | International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham |
| title_full_unstemmed | International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing |