Brand rejuvenation: how to protect, strengthen & add value to your brand to prevent it from ageing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2008
|
| Ausgabe: | 1. publ. in paperback |
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Literaturverz. S. [225] - 234 |
| Beschreibung: | XII, 252 S. graph. Darst. 23 cm |
| ISBN: | 9780749451462 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20090513 | ||
| 007 | t | ||
| 008 | 090420s2008 xxkd||| |||| 00||| eng d | ||
| 010 | |a 2007037097 | ||
| 020 | |a 9780749451462 |9 978-0-7494-5146-2 | ||
| 035 | |a (OCoLC)173248937 | ||
| 035 | |a (DE-599)BVBBV035440538 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Lehu, Jean-Marc |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand rejuvenation |b how to protect, strengthen & add value to your brand to prevent it from ageing |c Jean-Marc Lehu |
| 250 | |a 1. publ. in paperback | ||
| 264 | 1 | |a London |b Kogan Page |c 2008 | |
| 300 | |a XII, 252 S. |b graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. [225] - 234 | ||
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Product life cycle | |
| 650 | 4 | |a Branding (Marketing) |x Management | |
| 650 | 0 | 7 | |a Relaunch |0 (DE-588)4124051-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktlebenszyklus |0 (DE-588)4135136-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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| 689 | 0 | 2 | |a Relaunch |0 (DE-588)4124051-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Relaunch |0 (DE-588)4124051-0 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-017360802 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138886956318720 |
|---|---|
| any_adam_object | |
| author | Lehu, Jean-Marc |
| author_facet | Lehu, Jean-Marc |
| author_role | aut |
| author_sort | Lehu, Jean-Marc |
| author_variant | j m l jml |
| building | Verbundindex |
| bvnumber | BV035440538 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)173248937 (DE-599)BVBBV035440538 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. in paperback |
| format | Book |
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| id | DE-604.BV035440538 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:35:19Z |
| institution | BVB |
| isbn | 9780749451462 |
| language | English |
| lccn | 2007037097 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017360802 |
| oclc_num | 173248937 |
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| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XII, 252 S. graph. Darst. 23 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Lehu, Jean-Marc Verfasser aut Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing Jean-Marc Lehu 1. publ. in paperback London Kogan Page 2008 XII, 252 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [225] - 234 Product management Product life cycle Branding (Marketing) Management Relaunch (DE-588)4124051-0 gnd rswk-swf Produktlebenszyklus (DE-588)4135136-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Produktlebenszyklus (DE-588)4135136-8 s Relaunch (DE-588)4124051-0 s 1\p DE-604 DE-604 http://www.loc.gov/catdir/toc/fy0803/2007037097.html Table of contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lehu, Jean-Marc Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing Product management Product life cycle Branding (Marketing) Management Relaunch (DE-588)4124051-0 gnd Produktlebenszyklus (DE-588)4135136-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4124051-0 (DE-588)4135136-8 (DE-588)4144679-3 |
| title | Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing |
| title_auth | Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing |
| title_exact_search | Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing |
| title_full | Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing Jean-Marc Lehu |
| title_fullStr | Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing Jean-Marc Lehu |
| title_full_unstemmed | Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing Jean-Marc Lehu |
| title_short | Brand rejuvenation |
| title_sort | brand rejuvenation how to protect strengthen add value to your brand to prevent it from ageing |
| title_sub | how to protect, strengthen & add value to your brand to prevent it from ageing |
| topic | Product management Product life cycle Branding (Marketing) Management Relaunch (DE-588)4124051-0 gnd Produktlebenszyklus (DE-588)4135136-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Product management Product life cycle Branding (Marketing) Management Relaunch Produktlebenszyklus Markenpolitik |
| url | http://www.loc.gov/catdir/toc/fy0803/2007037097.html |
| work_keys_str_mv | AT lehujeanmarc brandrejuvenationhowtoprotectstrengthenaddvaluetoyourbrandtopreventitfromageing |