Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston, Mass
Harvard Business School Press
2005
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (p. [223]-229) and index Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy |
| Physical Description: | 1 Online-Ressource (xv, 240 Seiten) Illustrationen 25 cm |
| ISBN: | 1417589051 |
Staff View
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| isbn | 1417589051 |
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| physical | 1 Online-Ressource (xv, 240 Seiten) Illustrationen 25 cm |
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| publishDate | 2005 |
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| spellingShingle | Kim, W. Chan Blue ocean strategy how to create uncontested market space and make the competition irrelevant Market segmentation New products Kooperation (DE-588)4032386-9 gnd Markterschließung (DE-588)4114519-7 gnd Marktergebnis (DE-588)4351708-0 gnd Unternehmen (DE-588)4061963-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd Neues Produkt (DE-588)4171552-4 gnd |
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| title | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_auth | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_exact_search | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_full | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne |
| title_fullStr | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne |
| title_full_unstemmed | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne |
| title_short | Blue ocean strategy |
| title_sort | blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_sub | how to create uncontested market space and make the competition irrelevant |
| topic | Market segmentation New products Kooperation (DE-588)4032386-9 gnd Markterschließung (DE-588)4114519-7 gnd Marktergebnis (DE-588)4351708-0 gnd Unternehmen (DE-588)4061963-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd Neues Produkt (DE-588)4171552-4 gnd |
| topic_facet | Market segmentation New products Kooperation Markterschließung Marktergebnis Unternehmen Marktsegmentierung Neues Produkt |
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