Kim, W. C. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.
Chicago-Zitierstil (17. Ausg.)Kim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass: Harvard Business School Press, 2005.
MLA-Zitierstil (9. Ausg.)Kim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.