Marketing research: text and cases
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Best Business Books
2002
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills |
| Physical Description: | 1 Online-Ressource (xi, 395 Seiten) Illustrationen 23 cm. 1 computer optical disc (4 3/4 in.) |
| ISBN: | 0585484678 |
Staff View
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| 500 | |a This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills | ||
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| physical | 1 Online-Ressource (xi, 395 Seiten) Illustrationen 23 cm. 1 computer optical disc (4 3/4 in.) |
| psigel | ZDB-1-NEL ZDB-4-NLEBK |
| publishDate | 2002 |
| publishDateSearch | 2002 |
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| publisher | Best Business Books |
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| spellingShingle | Wrenn, Bruce Marketing research text and cases Marketing research Marketing research - Case studies Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4522595-3 |
| title | Marketing research text and cases |
| title_auth | Marketing research text and cases |
| title_exact_search | Marketing research text and cases |
| title_full | Marketing research text and cases Bruce Wrenn, Robert Stevens, David Loudon |
| title_fullStr | Marketing research text and cases Bruce Wrenn, Robert Stevens, David Loudon |
| title_full_unstemmed | Marketing research text and cases Bruce Wrenn, Robert Stevens, David Loudon |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | text and cases |
| topic | Marketing research Marketing research - Case studies Marketing research Case studies Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marketing research - Case studies Marketing research Case studies Marketingforschung Fallstudiensammlung |
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