Creating powerful brands in consumer, service and industrial markets:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford ; Boston [Mass.]
Elsevier/Butterworth-Heinemann
2003
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xvii, 467 Seiten) Illustrationen 24 cm |
| ISBN: | 1417507845 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV035413700 |
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| indexdate | 2025-02-20T06:46:23Z |
| institution | BVB |
| isbn | 1417507845 |
| language | English |
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| physical | 1 Online-Ressource (xvii, 467 Seiten) Illustrationen 24 cm |
| psigel | ZDB-1-NEL ZDB-4-NLEBK |
| publishDate | 2003 |
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| publisher | Elsevier/Butterworth-Heinemann |
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| spellingShingle | De Chernatony, Leslie Creating powerful brands in consumer, service and industrial markets Brand name products - Marketing Brand name products - Planning Brand name products Marketing Brand name products Planning Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037584-5 |
| title | Creating powerful brands in consumer, service and industrial markets |
| title_auth | Creating powerful brands in consumer, service and industrial markets |
| title_exact_search | Creating powerful brands in consumer, service and industrial markets |
| title_full | Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald |
| title_fullStr | Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald |
| title_full_unstemmed | Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald |
| title_short | Creating powerful brands in consumer, service and industrial markets |
| title_sort | creating powerful brands in consumer service and industrial markets |
| topic | Brand name products - Marketing Brand name products - Planning Brand name products Marketing Brand name products Planning Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Brand name products - Marketing Brand name products - Planning Brand name products Marketing Brand name products Planning Markenpolitik Markenartikel |
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