Holdings: Brand royalty :: THWS Bibkatalog

Brand royalty: how the world's top 100 brands thrive & survive

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Bibliographic Details
Main Author:	Haig, Matt 1975- (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; Sterling, Va Kogan Page 2004
Subjects:	Brand name products - Management Brand name products > Management Markenpolitik Erfolgsfaktor Markenartikel Electronic books
Online Access:	Volltext
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (vi, 314 Seiten) Illustrationen 25 cm
ISBN:	1417572299

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MARC


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Record in the Search Index

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illustrated	Not Illustrated
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isbn	1417572299
language	English
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open_access_boolean
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physical	1 Online-Ressource (vi, 314 Seiten) Illustrationen 25 cm
psigel	ZDB-1-NEL ZDB-4-NLEBK
publishDate	2004
publishDateSearch	2004
publishDateSort	2004
publisher	Kogan Page
record_format	marc
spellingShingle	Haig, Matt 1975- Brand royalty how the world's top 100 brands thrive & survive Brand name products - Management Brand name products Management Markenpolitik (DE-588)4144679-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Markenartikel (DE-588)4037584-5 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4197034-2 (DE-588)4037584-5
title	Brand royalty how the world's top 100 brands thrive & survive
title_auth	Brand royalty how the world's top 100 brands thrive & survive
title_exact_search	Brand royalty how the world's top 100 brands thrive & survive
title_full	Brand royalty how the world's top 100 brands thrive & survive Matt Haig
title_fullStr	Brand royalty how the world's top 100 brands thrive & survive Matt Haig
title_full_unstemmed	Brand royalty how the world's top 100 brands thrive & survive Matt Haig
title_short	Brand royalty
title_sort	brand royalty how the world s top 100 brands thrive survive
title_sub	how the world's top 100 brands thrive & survive
topic	Brand name products - Management Brand name products Management Markenpolitik (DE-588)4144679-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Markenartikel (DE-588)4037584-5 gnd
topic_facet	Brand name products - Management Brand name products Management Markenpolitik Erfolgsfaktor Markenartikel
url	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125922
work_keys_str_mv	AT haigmatt brandroyaltyhowtheworldstop100brandsthrivesurvive

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