APA (7th ed.) Citation

(2005). From idea to profit: How to market innovative products and services. Kogan Page.

Chicago Style (17th ed.) Citation

From Idea to Profit: How to Market Innovative Products and Services. London ; Sterling, VA: Kogan Page, 2005.

MLA (9th ed.) Citation

From Idea to Profit: How to Market Innovative Products and Services. Kogan Page, 2005.