Corporate communication: a guide to theory and practice
Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics f...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles [u.a.]
SAGE
2008
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Summary: | Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. |
| Physical Description: | XV, 280 S. graph. Darst. |
| ISBN: | 9781847872463 9781847872456 |
Staff View
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Record in the Search Index
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| adam_text | CORPORATE COMMUNICATION A GUIDE TO THEORY AND PRACTICE SECOND EDITION
JOEP CORNELISSEN LOS ANGELES * LONDON * NEW DELHI * SINGAPORE CONTENTS
LIST OF FIGURES, TABLES AND CASE STUDIES VIII PREFACE TO THE SECOND
EDITION XI ACKNOWLEDGEMENTS, ABOUT THE AUTHOR XVI PART 1 HISTORICAL
BACKGROUND 1 1 INTRODUCTION TO CORPORATE COMMUNICATION 3 1.1
INTRODUCTION 3 1.2 THE RELEVANCE OF UNDERSTANDING CORPORATE
COMMUNICATION 3 1.3 DEFINING CORPORATE COMMUNICATION 4 1.4 CHAPTER
SUMMARY 12 NOTES 12 2 CORPORATE COMMUNICATION IN HISTORICAL PERSPECTIVE
13 2.1 INTRODUCTION 13 2.2 HISTORICAL BACKGROUND 14 2.3 MARKETING AND
PUBLIC RELATIONS AS DISTINCT DISCIPLINES 16 2.4 MARKETING AND PUBLIC
RELATIONS AS DISTINCT BUT COMPLEMENTARY DISCIPLINES 17 2.5 INTEGRATING
MARKETING AND PUBLIC RELATIONS 20 2.6 DRIVERS FOR INTEGRATED
COMMUNICATION 21 2.7 CORPORATE COMMUNICATION AS A FRAMEWORK FOR MANAGING
COMMUNICATION 30 2.8 CHAPTER SUMMARY 31 NOTES 32 PART 2 CONCEPTUAL
FOUNDATIONS 35 3 STAKEHOLDER MANAGEMENT AND COMMUNICATION 37 3.1
INTRODUCTION 37 3.2 STAKEHOLDER MANAGEMENT 38 3.3 THE NATURE OF STAKES
AND STAKEHOLDING 42 3.4 CORPORATE SOCIAL RESPONSIBILITY (CSR) 44 3.5
STAKEHOLDER COMMUNICATION 49 VI CONTENTS 3.6 STAKEHOLDER ENGAGEMENT AND
COLLABORATION 57 3.7 CHAPTER SUMMARY 61 NOTES 62 4 CORPORATE IDENTITY,
CORPORATE IMAGE AND CORPORATE REPUTATION 64 4.1 INTRODUCTION 64 4.2
STAKEHOLDER COMMUNICATION, CORPORATE IDENTITY AND REPUTATION 65 4.3
ALIGNING IDENTITY, IMAGE AND REPUTATION 71 4.4 IDENTIFYING THE
DISTINCTIVE NATURE OF THE ORGANIZATION S IDENTITY 79 4.5 CORPORATE
COMMUNICATION AS CORPORATE BRANDING 84 4.6 CHAPTER SUMMARY 89 NOTES 90
PART 3 CORPORATE COMMUNICATION IN PRACTICE 93 5 COMMUNICATION STRATEGY
AND PLANNING 95 5.1 INTRODUCTION 95 5.2 THE PROCESS OF DEVELOPING A
COMMUNICATION STRATEGY 96 5.3 THE CONTENT OF COMMUNICATION STRATEGY 102
5.4 PLANNING COMMUNICATION PROGRAMMES AND CAMPAIGNS 109 5.5 CHAPTER
SUMMARY 118 NOTES 118 6 THE ORGANIZATION OF CORPORATE COMMUNICATION 120
6.1 INTRODUCTION 120 6.2 PERSPECTIVES ON ORGANIZING COMMUNICATION 121
6.3 VERTICAL STRUCTURE 125 6.4 HORIZONTAL STRUCTURE 136 6.5 WHAT
EXPLAINS STRUCTURE? 146 6.6 CHAPTER SUMMARY 150 NOTES 151 7
COMMUNICATION PRACTITIONERS: ROLES AND PROFESSIONAL DEVELOPMENT 154 7.1
INTRODUCTION 154 7.2 THE ROLES OF COMMUNICATION PRACTITIONERS 155 7.3
COMPETENCIES, SKILLS AND PROFESSIONAL DEVELOPMENT 159 7.4 CORPORATE
COMMUNICATION AS A VOCATION OR PROFESSION 167 7.5 CHAPTER SUMMARY 172
NOTES 173 CONTENTS VII PART 4 SPECIALIST AREAS IN CORPORATE
COMMUNICATION 175 8 MEDIA RELATIONS 177 8.1 INTRODUCTION 177 8.2
JOURNALISTS AND MEDIA ORGANIZATIONS 178 8.3 IMPACT OF NEWS COVERAGE ON
CORPORATE REPUTATION 179 8.4 FRAMING NEWS STORIES 182 8.5 TOOLS AND
TECHNIQUES IN MEDIA RELATIONS 184 8.6 CHAPTER SUMMARY 191 NOTES 192 9
INTERNAL COMMUNICATION AND CHANGE COMMUNICATION 194 9.1 INTRODUCTION 194
9.2 DEFINING INTERNAL COMMUNICATION 195 9.3 INTERNAL COMMUNICATION AND
ORGANIZATIONAL IDENTIFICATION 197 9.4 VOICE, SILENCE AND EMPLOYEE
PARTICIPATION 199 9.5 CHANGE COMMUNICATION 201 9.6 CHAPTER SUMMARY 212
NOTES 212 10 ISSUE AND CRISIS MANAGEMENT 214 10.1 INTRODUCTION 214 10.2
DEFINING ISSUES AND CRISES 215 10.3 MANAGING ISSUES 218 10.4 RESPONDING
TO CRISES 224 10.5 CHAPTER SUMMARY 234 NOTES ^ 235 APPENDIX: INTEGRATED
CASE STUDY 237 CORPORATE COMMUNICATION IN TOYOTA 239 GLOSSARY 249 INDEX
271
|
| any_adam_object | 1 |
| author | Cornelissen, Joep |
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| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| spellingShingle | Cornelissen, Joep Corporate communication a guide to theory and practice Communication in management Business communication Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4313131-1 (DE-588)4043188-5 (DE-588)4031883-7 (DE-588)4061963-1 (DE-588)4151278-9 |
| title | Corporate communication a guide to theory and practice |
| title_auth | Corporate communication a guide to theory and practice |
| title_exact_search | Corporate communication a guide to theory and practice |
| title_full | Corporate communication a guide to theory and practice Joep Cornelissen |
| title_fullStr | Corporate communication a guide to theory and practice Joep Cornelissen |
| title_full_unstemmed | Corporate communication a guide to theory and practice Joep Cornelissen |
| title_short | Corporate communication |
| title_sort | corporate communication a guide to theory and practice |
| title_sub | a guide to theory and practice |
| topic | Communication in management Business communication Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Communication in management Business communication Corporate Communication Öffentlichkeitsarbeit Kommunikation Unternehmen Einführung |
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