The power of corporate communication: crafting the voice and image of your business
Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged and a process to be mastered. The Power of corporate communication shows managers and executives how to communicate effectively with fellow employees from the mailro...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
c2002
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Inhaltsverzeichnis |
| Summary: | Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged and a process to be mastered. The Power of corporate communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. The power of corporate communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE. |
| Item Description: | Includes bibliographical references (p. 267-282) and index |
| Physical Description: | vii, 296 S. ill. 25 cm |
| ISBN: | 0071379495 |
Staff View
MARC
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| 500 | |a Includes bibliographical references (p. 267-282) and index | ||
| 520 | 3 | |a Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged and a process to be mastered. The Power of corporate communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. The power of corporate communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE. | |
| 650 | 7 | |a Bedrijven |2 gtt | |
| 650 | 7 | |a Communicatie |2 gtt | |
| 650 | 4 | |a Communication dans les organisations | |
| 650 | 4 | |a Communication en gestion | |
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| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a aCommunication in management | |
| 650 | 4 | |a aCorporations |a xPublic relations | |
| 650 | 4 | |a aCommunication in organizations | |
| 700 | 1 | |a Forman, Janet |e Sonstige |4 oth | |
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Record in the Search Index
| _version_ | 1804138825463627776 |
|---|---|
| adam_text | CONTENTS
1 Why Bother with Corporate Communication? 1
2 The Roots of Corporate Communication 17
3 How Corporate Communication Works 37
4 Identity, Image, and Reputation:
From Vision to Reality 67
5 Corporate Advertising:
Why and How Companies Use It 105
6 Communicating Internally:
The Employee Care Revolution 139
7 Investor Relations: Enhancing
Your Company s Health and Wealth 157
8 Managing Outreach to the Community:
Government Relations and Corporate Philanthropy 277
9 The Good News about the Bad News:
How to Manage Old and New Media Strategically 207
10 Managing Communications in a Crisis:
Expect the Unexpected 235
Endnotes 267
Index 283
VII
|
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV035398809 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.3 |
| callnumber-search | HD30.3 |
| callnumber-sort | HD 230.3 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 342 |
| ctrlnum | (OCoLC)694979270 (DE-599)BVBBV035398809 |
| dewey-full | 658.4/5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/5 |
| dewey-search | 658.4/5 |
| dewey-sort | 3658.4 15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 0071379495 |
| language | English |
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| spelling | Argenti, Paul A. Verfasser aut The power of corporate communication crafting the voice and image of your business Paul Argenti, Janis Forman New York McGraw-Hill c2002 vii, 296 S. ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 267-282) and index Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged and a process to be mastered. The Power of corporate communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. The power of corporate communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE. Bedrijven gtt Communicatie gtt Communication dans les organisations Communication en gestion Entreprises - Relations publiques Kommunikation aCommunication in management aCorporations xPublic relations aCommunication in organizations Forman, Janet Sonstige oth http://www.loc.gov/catdir/bios/mh041/2002003744.html Contributor biographical information http://www.loc.gov/catdir/description/mh021/2002003744.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017319489&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Argenti, Paul A. The power of corporate communication crafting the voice and image of your business Bedrijven gtt Communicatie gtt Communication dans les organisations Communication en gestion Entreprises - Relations publiques Kommunikation aCommunication in management aCorporations xPublic relations aCommunication in organizations |
| title | The power of corporate communication crafting the voice and image of your business |
| title_auth | The power of corporate communication crafting the voice and image of your business |
| title_exact_search | The power of corporate communication crafting the voice and image of your business |
| title_full | The power of corporate communication crafting the voice and image of your business Paul Argenti, Janis Forman |
| title_fullStr | The power of corporate communication crafting the voice and image of your business Paul Argenti, Janis Forman |
| title_full_unstemmed | The power of corporate communication crafting the voice and image of your business Paul Argenti, Janis Forman |
| title_short | The power of corporate communication |
| title_sort | the power of corporate communication crafting the voice and image of your business |
| title_sub | crafting the voice and image of your business |
| topic | Bedrijven gtt Communicatie gtt Communication dans les organisations Communication en gestion Entreprises - Relations publiques Kommunikation aCommunication in management aCorporations xPublic relations aCommunication in organizations |
| topic_facet | Bedrijven Communicatie Communication dans les organisations Communication en gestion Entreprises - Relations publiques Kommunikation aCommunication in management aCorporations xPublic relations aCommunication in organizations |
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