APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (2009). Marketing management: Knowledge and skills (9. ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter, Jerome Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 9. ed. Boston [u.a.]: Irwin/McGraw-Hill, 2009.

MLA (9th ed.) Citation

Peter, Jerome Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills. 9. ed. Irwin/McGraw-Hill, 2009.