Contemporary issues in marketing and consumer behaviour:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier
2009
|
| Edition: | 1. Aufl. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 219 S. Ill., graph. Darst. 25cm |
| ISBN: | 0750687398 9780750687393 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
PREFACE
CONTRIBUTORS
Chapter
1
Introduction: Marketing in the Contemporary
Organization
Elizabeth Parsons and Pauline Maclaran
Chapter
2
A History of Marketing Thought
Mark Tadajewski
Chapter
3
Postmodern Marketing and Beyond
Pauline Maclaran
Chapter
4
Arts Marketing
Krzysztof Kubacki
and Daragh O Reilly
Chapter
5
Building Brand Cultures
Pauline Maclaran
Chapter
6
Consumer Collectives
Nia
Hughes
Chapter
7
Gender and Consumer Behaviour
Lydia
Martens
Chapter
8
Ethical Debates in Marketing
Elizabeth Parsons
Chapter
9
Sustainable Marketing and the Green Consumer
Caroline Miller
Chapter
10
Social Marketing and Consumer Citizenship
Effi Raftopoulou
Chapter
11
New Technologies of Marketing Research
Elizabeth Parsons
Chapter
12
The Global Consumer
Emma Surman
INDEX
VII
ix
1
13
37
55
73
89
105
121
141
161
177
197
213
|
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| discipline | Wirtschaftswissenschaften Ökotrophologie |
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| indexdate | 2024-07-09T21:34:06Z |
| institution | BVB |
| isbn | 0750687398 9780750687393 |
| language | English |
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| spelling | Parsons, Elizabeth Verfasser aut Contemporary issues in marketing and consumer behaviour Elizabeth Parsons ; Pauline Maclaran 1. Aufl. Amsterdam [u.a.] Elsevier 2009 XI, 219 S. Ill., graph. Darst. 25cm txt rdacontent n rdamedia nc rdacarrier Consumentengedrag gtt Konsumentenverhalten stw Marketing gtt Marketing stw Marketingtheorie stw Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s b DE-604 Maclaran, Pauline 1950- Verfasser (DE-588)138921539 aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Parsons, Elizabeth Maclaran, Pauline 1950- Contemporary issues in marketing and consumer behaviour Consumentengedrag gtt Konsumentenverhalten stw Marketing gtt Marketing stw Marketingtheorie stw Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Contemporary issues in marketing and consumer behaviour |
| title_auth | Contemporary issues in marketing and consumer behaviour |
| title_exact_search | Contemporary issues in marketing and consumer behaviour |
| title_full | Contemporary issues in marketing and consumer behaviour Elizabeth Parsons ; Pauline Maclaran |
| title_fullStr | Contemporary issues in marketing and consumer behaviour Elizabeth Parsons ; Pauline Maclaran |
| title_full_unstemmed | Contemporary issues in marketing and consumer behaviour Elizabeth Parsons ; Pauline Maclaran |
| title_short | Contemporary issues in marketing and consumer behaviour |
| title_sort | contemporary issues in marketing and consumer behaviour |
| topic | Consumentengedrag gtt Konsumentenverhalten stw Marketing gtt Marketing stw Marketingtheorie stw Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumentengedrag Konsumentenverhalten Marketing Marketingtheorie Consumer behavior Verbraucherverhalten Aufsatzsammlung |
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