Business research: a practical guide for undergraduate & postgraduate students
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Palgrave Macmillan
2009
|
| Edition: | 3. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XV, 358 S. Ill., graph. Darst. |
| ISBN: | 9781403992475 1403992479 |
Staff View
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Contents
List of Figures
ListofTables
Preface to the Third Edition
Acknowledgements
1 Understanding research
1.1 Introduction
1.2 Nature and purpose of business research
1.3 Classifying research
1.4 Academic levels of research
1.5 Overview of the research process
1.6 Developing a research strategy
1.7 Characteristics of good research
1.8 Conclusions
Activities
Progress test
2 Making academic decisions
2.1 Introduction
2.2 General entry requirements for degree programmes
2.3 General standards for research at different levels
2.4 Choosing an institution
2.5 Employability
2.6 Supervision
2.7 Conclusions
Activities
Progress test
3 Dealing witr i practical issues
3.1 Introduction
3.2 Funding the research
3.3 Knowledge, skills and personal qualities
3.4 Generating a research topic
3.5 Negotiating access
3.6 Ethical issues
X
xii
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(contents
3.7 Planning and administration 47
3.8 Conclusions 51
Activities 51
Progress test 52
4 Identifying your research paradigm 53
4.1 Introduction 55
4.2 The two main paradigms 55
4.3 Assumptions of the main paradigms 58
4.4 Comparing the two main paradigms 61
4.5 Pragmatism 66
4.6 Conclusions 67
Activities 68
Progress test 69
5 Choosing a methodology 71
5.1 Introduction 73
5.2 Link between paradigm and methodology 73
5.3 Methodologies associated with positivism 74
5.4 Methodologies associated with interpretivism 78
5.5 Triangulation 85
5.6 Conclusions 85
Activities 86
Progress test 87
6 Searching and reviewing the literature 89
6.1 Introduction 91
6.2 Searching the literature 91
6.3 Referencing 96
6.4 Reviewing the literature 100
6.5 Avoiding plagiarism 103
6.6 Conclusions 104
Activities 105
Progress test 107
7 Writing your research proposal 109
7.1 Introduction 111
7.2 Overview of research design 111
7.3 The research problem 112
7.4 Purpose of the research 115
7.5 The research questions 117
7.6 Writing the research proposal
7.7 Conclusions
Activities
Progress test
8 Collecting qualitative data
8.1 Introduction
8.2 Overview of qualitative data collection
8.3 Interviews
8.4 Protocol analysis
8.5 Repertory grid technique
8.6 Diary methods
8.7 Observation
8.8 Focus groups
8.9 Grounded theory
8.10 Conclusions
Activities
Progress test
9 Analysing qualitatve data
9.1 Introduction
9.2 Overview of qualitative data analysis
9.3 Quantifying methods
9.4 Main issues in non-quantifying methods
9.5 General approaches
9.6 Quasi-judicial method
9.7 Methods based on personal construct theory
9.8 Grounded theory
9.9 Evaluating the analysis
9.10 Conclusions
Activities
Progress test
10 Collecting data for statistical analysis
10.1 Introduction
10.2 Overview of data collection in a positivist study
10.3 Vairables
10.4 Data collection methods
10.5 Designing questions
10.6 Coding questions
10.7 Sampling methods
contents |
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contents
10.8 Conclusions
Activities
Progress test
Appendix
11 Analysing data using descriptive statistics
11.1 Introduction
11.2 Statistics
11.3 Getting started with SPSS
11.4 Frequency distributions
11.5 Measuring central tendency
11.6 Measuring dispersion
11.7 Normal distribution
11.8 Conclusions
Activities
Progress test
12 Analysing data using inferential statistics
12.1 Introduction
12.2 Planning the analysis
12.3 Tests of difference
12.4 Tests of association
12.5 Correlation
12.6 Linear regression
12.7 Time series analysis
12.8 Conclusions
Activities
Progress test
13 Writing up the research
13.1 Introduction
13.2 Planning the research report
13.3 Structure and content
13.4 Presenting qualitative and quantitative data
13.5 General standards
13.6 Getting published
13.7 Conclusions
Activities
14 Troubleshooting
14.1 Introduction
213
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contents |
14.2 Getting started 322
14.3 Managing the process 323
14.4 Identifying a topic and/or a research problem or issue 323
14.5 Making a preliminary plan of action 323
14.6 Finding a theoretical framework 324
14.7 Writing the proposal 324
14.8 Deciding the methodology 325
14.9 Searching and reviewing the literature 325
14.10 Collecting research data 326
14.11 Organizing qualitative research data 326
14.12 Analysing the research data 327
14.13 Structuring the dissertation or thesis 327
14.14 Writing the dissertation or thesis 327
14.15 Dealing with writer's block 328
14.16 Achieving the standards 329
14.17 Eleventh-hour strategies for writing up 329
Glossary 331
References 343
Index 353
List of figures
1.1 Overview of the research process 10
1.2 Island of research 13
2.1 Changing attitudes shown by students during their research 32
3.1 Stages in the research process 39
3.2 Attributes needed during the main stages in the research process 40
3.3 Mind map for the topic: academic research 42
3.4 Relevance tree for the topic: business communication 43
4.1 A continuum of paradigms 57
7.1 Main steps in research design 112
7.2 Identifying a research problem 113
7.3 Identifying research questions 118
7.4 Example of deconstruction Tall people have a better chance of
gaining high rank in the UK' 124
8.1 Types of protocol 149
9.1 Events flow network: students' learning and work experience 173
9.2 Example of a cognitive map 178
10.1 Overview of the data collection process 188
10.2 Designing a questionnaire or interview schedule 192
10.3 Main steps in selecting a random sample 210
11.1 SPSS Data Editor 225
11.2 Variable View of Data for URN 42.sav 226
11.3 Data View of Data for URN 42.sav 227
11.4 Recoding into a different variable 228
11.5 Generating a frequency table 232
11.6 Generating a cross-tabulation 233
11.7 Generating a chart 235
11.8 Bar chart forTurnovercat 236
11.9 Pie chart forTurnovercat 237
11.10 Histogram for Turnover 237
11.11 Generating a stem-and-leaf plot 239
11.12 Generating measures of central tendency 242
11.13 Generating measures of dispersion 246
11.14 A normal frequency distribution 247
11.15 A positively skewed frequency distribution 248
11.16 A negatively skewed frequency distribution 248
11.17 Proportion of a normal distribution under 1 standard deviation 249
11.18 Generating descriptive statistics and testing for normality 250
list of figures
12.1 Running a Mann-Whitney test 261
12.2 Running a chi-square test 263
12.3 Scatterplot showing positive linear correlation 269
12.4 Scatterplot showing negative linear correlation 269
12.5 Scatterplot showing no correlation 270
12.6 Scatterplot showing non-linear correlation 270
12.7 Running Spearman's correlation 271
12.8 Running a logistic regression 275
12.9 Production indices 2003-8 281
12.10 Deflated profit 1982-6 282
List of tables
1.1 Classification of main types of research 4
1.2 Examples of research classified by purpose 5
1.3 Indicative structure of a dissertation or thesis 12
1.4 Characteristics of good and poor research projects 15
2.1 Main degrees and associated research reports 22
2.2 Typical length of a dissertation or thesis 25
2.3 Criteria to be satisfied by a dissertation or thesis 25
3.1 Morphological analysis for the topic: research 41
3.2 Approximate length of research degrees 48
3.3 Approximate time for main stages of research 48
4.1 Approaches within the two main paradigms 58
4.2 Assumptions of the main paradigms 58
4.3 Typology of assumptions on a continuum of paradigms 61
4.4 Features of the two main paradigms 62
5.1 Methodologies associated with the main paradigms 74
6.1 Examples of Boolean operators used in ProQuest 94
6.2 Key data required for referencing 95
6.3 Recording and categorizing previous studies 101
7.1 Examples of research problems 113
7.2 Assessing the availability of data 114
7.3 Units of analysis 116
7.4 Indicative structure of a research proposal 122
7.5 Research budget 126
8.1 Types of interview question 145
8.2 Examples of probes 146
8.3 Example of a repertory grid 152
9.1 Examples of coding units 165
9.2 Files documenting the study 171
9.3 Effects matrix: Organization changes after implementation of the
ECRI Program 173
9.4 Rules for the quasi-judicial method and legal equivalents 174
10.1 Determining sample size from a given population 211
11.1 Variables in the analysis 229
11.2 Frequency table for Tumovercat 232
11.3 Cross-tabulation for Volaudit and Tumovercat 234
11.4 Charts for different types of data 234
11.5 Measures of central tendency for Turnover 243
list of tables]
11.6 Measures of dispersion for Turnover 247
11.7 Descriptive statistics and normality tests for Turnover 250
11.8 Choosing appropriate descriptive statistics 252
12.1 Variables in the analysis 258
12.2 Bivariate and multivariate analysis 260
12.3 Mann-Whitney test for Turnover, Check, Quality, Credibility and Creditscore 261
12.4 Chi-square tests for Volaudit against Family, Exowners, Bank and Education 264
12.5 Spearman's rho for Turnover, Check, Quality, Credibility and Creditscore 272
12.6 Logistic regression for Volaudit 276
12.7 House price index 1971 -6 280
12.8 Production indices 2003-8 280
12.9 Deflated profit 1982-6 282
12.10 De-trended series for ice-cream sales (m) 2004-8 285
12.11 Seasonal index for ice-cream sales (m) 2004-8 286
12.12 De-seasonalized data for ice-cream sales (m) 2004-8 286
13.1 Planning and writing strategies adopted by students 293
13.2 Indicative time for writing a PhD thesis 295
13.3 Typical length of a dissertation or thesis 298
13.4 Indicative structure of a research report 299
13.5 Elements and general criteria used to assess a dissertation or thesis 312
13.6 Indicative assessment criteria for a dissertation or thesis 313
13.7 Indicative lengths of articles 316
List of boxes
2.1 Checklist for choosing an academic institution 28
2.2 Checklist for choosing a supervisor 30
2.3 Attributes supervisors look for in research students 30
3.1 Checklist for ethical research 47
4.1 Main criticisms of positivism 56
6.1 Procedure for a systematic literature search 92
6.2 Citations under the Harvard system 97
6.3 Examples of references 98
6.4 List of references under the Harvard system 98
6.5 Citations under the Vancouver system 99
6.6 List of references under the Vancouver system 99
6.7 Checklist for reading the literature 100
6.8 Procedure for generating a network of primary citations 101
6.9 Guide to writing a literature review 102
6.10 Avoiding a shopping list approach 103
6.11 Checklist for referencing under the Harvard system 104
6.12 Checklist for the literature review 105
7.1 Criteria for assessing a research topic 115
7.2 Simple model of a purpose statement for a positivist study 117
7.3 Simple model of a purpose statement for an interpretivist study 117
7.4 Example of the influence of paradigm on research design 121
7.5 Statement of research activities and interests 126
7.6 Project proposal checklist 128
7.7 Ten ways to get your proposal turned down 128
8.1 Exampleof how to collect effective critical incidents 148
8.2 Procedure for repertory grid technique 151
8.3 Procedure for a focus group 156
9.1 Main features of qualitative data analysis 167
9.2 General analytical procedure for qualitative data 170
9.3 General advice for constructing data displays 172
9.4 Procedure for the quasi-judicial method 175
9.5 Example of situations used to elicit elements for repertory grid 176
9.6 Main stages in cognitive mapping 177
9.7 Procedure for cognitive mapping 177
9.8 Main stages in axial coding 180
9.9 Example of coded concepts in an interview transcript 181
10.1 Checklist for reducing interviewer bias 196
list of boxes
10.2 Critical incident technique in a survey 197
10.3 General rules for designing questions 199
10.4 Open and closed questions 200
10.5 Multiple choice (fact) 202
10.6 Multiple choice (opinion) 202
10.7 Ranking 203
10.8 Semantic differential rating scale 203
10.9 Intensity rating scale 204
10.10 Examples of intensity, frequency and evaluation rating scales 205
10.11 Checklist for eliminating questions 206
10.12 A pre-coded questionnaire 208
10.13 Using tallies to count frequencies 209
10.14 Systematic sampling 211
10.15 Stratified sampling 212
11.1 Hypotheses to be tested 223
11.2 Questionnaire completed by respondent 42 224
11.3 Univariate analysis 230
11.4 Stem-and-leaf plotforTurnover 239
11.5 Checklist for conducting quantitative data analysis 252
12.1 Hypotheses to be tested 258
12.2 Main steps in analysing quantitative data 288
13.1 Guide to the presentation of text 296
13.2 Guide to report design 297
13.3 Common faults when reviewing the literature 303
13.4 Main sections in the methodology chapter of a positivist study 304
13.5 Main sections in the methodology chapter of an interpretive study 304
13.6 Guide to constructing tables 308
13.7 Guide to constructing charts and graphs 309
13.8 Additional principles for bar charts 310
13.9 Additional principles for pie charts 311
13.10 Additional principles for line charts 311 |
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| id | DE-604.BV035373896 |
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| indexdate | 2024-09-10T00:56:08Z |
| institution | BVB |
| isbn | 9781403992475 1403992479 |
| language | English |
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| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Collis, Jill Verfasser (DE-588)136041787 aut Business research a practical guide for undergraduate & postgraduate students Jill Collis & Roger Hussey 3. ed. New York Palgrave Macmillan 2009 XV, 358 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Wirtschaft Business Research Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Betriebswirtschaftliches Studium (DE-588)4006244-2 s Forschungsmethode (DE-588)4155046-8 s DE-604 Betriebswirtschaftslehre (DE-588)4069402-1 s Forschung (DE-588)4017894-8 s 1\p DE-604 Hussey, Roger 1942- Sonstige (DE-588)136041868 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017178238&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Collis, Jill Business research a practical guide for undergraduate & postgraduate students Wirtschaft Business Research Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Forschung (DE-588)4017894-8 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4006244-2 (DE-588)4069402-1 (DE-588)4017894-8 (DE-588)4155046-8 |
| title | Business research a practical guide for undergraduate & postgraduate students |
| title_auth | Business research a practical guide for undergraduate & postgraduate students |
| title_exact_search | Business research a practical guide for undergraduate & postgraduate students |
| title_full | Business research a practical guide for undergraduate & postgraduate students Jill Collis & Roger Hussey |
| title_fullStr | Business research a practical guide for undergraduate & postgraduate students Jill Collis & Roger Hussey |
| title_full_unstemmed | Business research a practical guide for undergraduate & postgraduate students Jill Collis & Roger Hussey |
| title_short | Business research |
| title_sort | business research a practical guide for undergraduate postgraduate students |
| title_sub | a practical guide for undergraduate & postgraduate students |
| topic | Wirtschaft Business Research Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Forschung (DE-588)4017894-8 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| topic_facet | Wirtschaft Business Research Betriebswirtschaftliches Studium Betriebswirtschaftslehre Forschung Forschungsmethode |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017178238&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT collisjill businessresearchapracticalguideforundergraduatepostgraduatestudents AT husseyroger businessresearchapracticalguideforundergraduatepostgraduatestudents |