Air wars: television advertising in election campaigns, 1952-2008
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Washington, D.C.
CQ Press
2010
|
| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XV, 240 S. Ill., graph. Darst. |
| ISBN: | 9780872897786 |
Staff View
MARC
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| 100 | 1 | |a West, Darrell M. |d 1954- |e Verfasser |0 (DE-588)133617416 |4 aut | |
| 245 | 1 | 0 | |a Air wars |b television advertising in election campaigns, 1952-2008 |c Darrell M. West |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a Washington, D.C. |b CQ Press |c 2010 | |
| 300 | |a XV, 240 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Politik | |
| 650 | 4 | |a Advertising, Political |z United States | |
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| 650 | 0 | 7 | |a Politische Werbung |0 (DE-588)4129440-3 |2 gnd |9 rswk-swf |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Tables
and Figures 1X
Preface x
Television Advertising in Election Campaigns:
A History in Pictures xu
1.
Overview of Ads
1
The History of Ads
2
Principles of Advertising
-5
How Ads Are Put Together
Ю
How Ads Are Financed
15
The Impact of Ads on Voters
17
Conclusion
24
2.
Buying Air Time
25
The Case of John Connally
25
The Strategies of Ad Buying
26
How Ad Buys Go Wrong
27
The Study of Ad Buys
28
Ad Frequency and Diversification
29
The National-Local Mix and Targeting Strategies
32
Strategic Interactions with the Opposition
35
Early Advertising
38
The Impact on Voters: The Two Cases of Ross Perot
42
Conclusion
44
3.
Ad Messages
45
Ad Content
46
Prominent Ads
48
The Paucity of Policy Appeals
49
Contents
vii
Shifts over Time
50
The Impact of Campaign Stage
56
Internet Sites and Ads
58
The Rise of Negative Advertising
65
The Objects of Negativity
70
Conclusion
73
4.
Media Coverage of Ads
74
The Increasing Coverage of Ads
76
Horse-Race Coverage of Ads
78
Shifts in Ad Coverage over Time
80
Daisy, Daisy II, and the Revolving Door
82
Swift Boat Veterans and MoveOn.org Ads
84
Media Coverage of
2008
Ads
85
Voluntary Efforts
87
Ad Watches
88
Conclusion
95
5.
Learning about the Candidates
96
Advertising and the Electoral Context
97
Citizens Knowledge and Evaluations of Candidates
98
The Impact of the Campaign
102
Ads and the Vote
105
Conclusion 111
6.
Setting the Agenda
112
The Media s Role in Agenda Setting
113
Policy and Campaign Components of the Public Agenda
115
Ads and Agenda Setting
116
The Influence of Individual Ads
117
Women and the Revolving Door Ad
119
The Strategic Dimensions of Agenda Control
120
A Fixed Agenda
122
A Fluid Agenda
124
A Varied Agenda
126
A Bifurcated Agenda: Terrorism versus the Economy
127
It s Still the Economy, Stupid!
129
Conclusion
130
7.
Priming and Defusing
131
Informational Shortcuts
132
Standards of Evaluation
133
ші
Contents
Nixon and the Politics of Inevitability
136
Defusing Potential Problems: Bush in
1988 137
Clinton and the Economy in
1992 138
Clinton in
1996 140
Bush and Gore in
2000 141
Bush and Kerry in
2004 142
McCain and
Obama
in
2008 143
Conclusion
144
8.
Playing the Blame Game
145
Blame Dukakis
145
Blame Bush
146
Blame Forbes
150
Blame Dole
153
Blame Gingrich
154
Don t Blame Me
156
Blame Terrorists
157
Blame Bush and McCain
158
Conclusion
160
9.
Ads in Congressional Elections
161
Features of Congressional Campaigns
161
Historical Congressional Ads
162
The Fight for a Democratic House
164
The Fight for the Senate
165
Clinton versus Giuliani and
Lazio
166
2004
Senate Campaigns
169
2006
House and Senate Campaigns
170
2008
Senate Campaigns
173
Conclusion
174
10.
Advertising and Democratic Elections
175
Democratic Expectations
175
The Risk of Manipulation
178
Different Arenas, Different Threats
181
Slicing and Dicing the Electorate
183
What Can Be Done
184
Conclusion
187
Appendix: Memorable Ads,
1984-2008 189
Notes
197
Index
221
|
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| author | West, Darrell M. 1954- |
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| author_facet | West, Darrell M. 1954- |
| author_role | aut |
| author_sort | West, Darrell M. 1954- |
| author_variant | d m w dm dmw |
| building | Verbundindex |
| bvnumber | BV035360389 |
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| dewey-full | 324.7/3097309045 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
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| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Allgemeines Politologie |
| edition | 5th ed. |
| era | Geschichte 1952-2008 gnd |
| era_facet | Geschichte 1952-2008 |
| format | Book |
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| spelling | West, Darrell M. 1954- Verfasser (DE-588)133617416 aut Air wars television advertising in election campaigns, 1952-2008 Darrell M. West 5th ed. Washington, D.C. CQ Press 2010 XV, 240 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte 1952-2008 gnd rswk-swf Politik Advertising, Political United States Television in politics United States Political campaigns United States Wahlkampf (DE-588)4064292-6 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf Wahlpropaganda (DE-588)4188928-9 gnd rswk-swf USA United States Politics and government 1945-1989 United States Politics and government 1989- USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Fernsehen (DE-588)4016825-6 s Wahlkampf (DE-588)4064292-6 s Politische Werbung (DE-588)4129440-3 s Wahlpropaganda (DE-588)4188928-9 s Geschichte 1952-2008 z DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017164395&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | West, Darrell M. 1954- Air wars television advertising in election campaigns, 1952-2008 Politik Advertising, Political United States Television in politics United States Political campaigns United States Wahlkampf (DE-588)4064292-6 gnd Fernsehen (DE-588)4016825-6 gnd Politische Werbung (DE-588)4129440-3 gnd Wahlpropaganda (DE-588)4188928-9 gnd |
| subject_GND | (DE-588)4064292-6 (DE-588)4016825-6 (DE-588)4129440-3 (DE-588)4188928-9 (DE-588)4078704-7 |
| title | Air wars television advertising in election campaigns, 1952-2008 |
| title_auth | Air wars television advertising in election campaigns, 1952-2008 |
| title_exact_search | Air wars television advertising in election campaigns, 1952-2008 |
| title_full | Air wars television advertising in election campaigns, 1952-2008 Darrell M. West |
| title_fullStr | Air wars television advertising in election campaigns, 1952-2008 Darrell M. West |
| title_full_unstemmed | Air wars television advertising in election campaigns, 1952-2008 Darrell M. West |
| title_short | Air wars |
| title_sort | air wars television advertising in election campaigns 1952 2008 |
| title_sub | television advertising in election campaigns, 1952-2008 |
| topic | Politik Advertising, Political United States Television in politics United States Political campaigns United States Wahlkampf (DE-588)4064292-6 gnd Fernsehen (DE-588)4016825-6 gnd Politische Werbung (DE-588)4129440-3 gnd Wahlpropaganda (DE-588)4188928-9 gnd |
| topic_facet | Politik Advertising, Political United States Television in politics United States Political campaigns United States Wahlkampf Fernsehen Politische Werbung Wahlpropaganda USA United States Politics and government 1945-1989 United States Politics and government 1989- |
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