Marketing management: Strategies and programs
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1986
|
| Ausgabe: | 2. ed., [Nachdr.] |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XVI, 444 S. graph. Darst. |
| ISBN: | 0070489246 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing management |b Strategies and programs |c Joseph P. Guiltinan ; Gordon W. Paul |
| 250 | |a 2. ed., [Nachdr.] | ||
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| 300 | |a XVI, 444 S. |b graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Guiltinan, Joseph P. Paul, Gordon W. 1921- |
| author_GND | (DE-588)130000558 (DE-588)130000574 |
| author_facet | Guiltinan, Joseph P. Paul, Gordon W. 1921- |
| author_role | aut aut |
| author_sort | Guiltinan, Joseph P. |
| author_variant | j p g jp jpg g w p gw gwp |
| building | Verbundindex |
| bvnumber | BV035358324 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)635323918 (DE-599)BVBBV035358324 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., [Nachdr.] |
| format | Book |
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| id | DE-604.BV035358324 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:32:04Z |
| institution | BVB |
| isbn | 0070489246 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017162363 |
| oclc_num | 635323918 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XVI, 444 S. graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Guiltinan, Joseph P. Verfasser (DE-588)130000558 aut Marketing management Strategies and programs Joseph P. Guiltinan ; Gordon W. Paul 2. ed., [Nachdr.] New York u.a. McGraw-Hill 1986 XVI, 444 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Kundengruppenmanagement (DE-588)4197319-7 s 1\p DE-604 Paul, Gordon W. 1921- Verfasser (DE-588)130000574 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Guiltinan, Joseph P. Paul, Gordon W. 1921- Marketing management Strategies and programs Kundengruppenmanagement (DE-588)4197319-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4197319-7 (DE-588)4168907-0 |
| title | Marketing management Strategies and programs |
| title_auth | Marketing management Strategies and programs |
| title_exact_search | Marketing management Strategies and programs |
| title_full | Marketing management Strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_fullStr | Marketing management Strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_full_unstemmed | Marketing management Strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_short | Marketing management |
| title_sort | marketing management strategies and programs |
| title_sub | Strategies and programs |
| topic | Kundengruppenmanagement (DE-588)4197319-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Kundengruppenmanagement Marketingmanagement |
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