Marketing today's academic library: a bold new approach to communicating with students
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
American Library Association
2009
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XV, 171 S. |
| ISBN: | 9780838909843 |
Staff View
MARC
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| 650 | 4 | |a Academic libraries |x Marketing | |
| 650 | 4 | |a Academic libraries |x Public relations | |
| 650 | 4 | |a Libraries and students | |
| 650 | 4 | |a Advertising |x Libraries | |
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Record in the Search Index
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| adam_text | Contents
FOREWORD
Del Ross, Intercontinental Hotels Group
vii
ACKNOWLEDGMENTS
xi
PROLOGUE
Becoming Ubiquitous
xiii
I Do Libraries Need to Advertise?
/
1
Defining the User
7
1
Student Need States
24
4
The Library as Product
30
5
Conducting Marketing Research
43
•
Building Relationships
68
7
Developing Brand Strategies
86
8
Promotional Building Blocks
99
9
Designing Messages
117
10
Measuring the Impact
132
11 Putting It All Together
142
vi
Contents
EPILOGUE
Staging
Academic
Experiences
159
AFTERWORD
Amanda McNamee, Georgia Institute of Technology
163
INDEX
/65
|
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| discipline | Allgemeines Bibliotheks- u. Informationswesen |
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| spelling | Mathews, Brian Scott Verfasser aut Marketing today's academic library a bold new approach to communicating with students Brian Mathews Chicago American Library Association 2009 XV, 171 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Student (DE-588)4058167-6 gnd rswk-swf Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wissenschaftliche Bibliothek (DE-588)4066573-2 s Marketing (DE-588)4037589-4 s Student (DE-588)4058167-6 s Zielgruppe (DE-588)4117714-9 s DE-604 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017159816&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mathews, Brian Scott Marketing today's academic library a bold new approach to communicating with students Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Student (DE-588)4058167-6 gnd Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4058167-6 (DE-588)4066573-2 (DE-588)4117714-9 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | Marketing today's academic library a bold new approach to communicating with students |
| title_auth | Marketing today's academic library a bold new approach to communicating with students |
| title_exact_search | Marketing today's academic library a bold new approach to communicating with students |
| title_full | Marketing today's academic library a bold new approach to communicating with students Brian Mathews |
| title_fullStr | Marketing today's academic library a bold new approach to communicating with students Brian Mathews |
| title_full_unstemmed | Marketing today's academic library a bold new approach to communicating with students Brian Mathews |
| title_short | Marketing today's academic library |
| title_sort | marketing today s academic library a bold new approach to communicating with students |
| title_sub | a bold new approach to communicating with students |
| topic | Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Student (DE-588)4058167-6 gnd Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Student Wissenschaftliche Bibliothek Zielgruppe Marketing USA |
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