APA (7th ed.) Citation

Bernhardt, K. L., & Kinnear, T. C. (1985). Cases in marketing management (3. ed.). Business Publ.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 3. ed. Plano, Tex: Business Publ, 1985.

MLA (9th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. 3. ed. Business Publ, 1985.