APA-Zitierstil (7. Ausg.)

Malär, L. (2009). Performance implications and implementation of brand personality: A dyadic perspective on managers' intentions and consumers' perceptions. Kovač.

Chicago-Zitierstil (17. Ausg.)

Malär, Lucia. Performance Implications and Implementation of Brand Personality: A Dyadic Perspective on Managers' Intentions and Consumers' Perceptions. Hamburg: Kovač, 2009.

MLA-Zitierstil (9. Ausg.)

Malär, Lucia. Performance Implications and Implementation of Brand Personality: A Dyadic Perspective on Managers' Intentions and Consumers' Perceptions. Kovač, 2009.