Marketing in developing countries: Nigerian advertising in a global and technological economy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Routledge
2009
|
| Edition: | 1. publ. |
| Series: | Routledge studies in international business and the world economy
47 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age: theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications |
| Physical Description: | XII, 132 S. Ill. |
| ISBN: | 0789001411 9780789001412 |
Staff View
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Record in the Search Index
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| adam_text | IMAGE 1
MARKETING IN
DEVELOPING COUNTRIES NIGERIAN ADVERTISING IN A GLOBAL AND TECHNOLOGICAL
ECONOMY
EMMANUEL C. ALOZIE
ROUTLEDGE TAYLOR & FRANCIS GROUP NEW YORK LONDON
IMAGE 2
CONTENTS
ACKNOWLEDGMENTS XI
1 ROLE OF MARKETING IN DEVELOPING COUNTRIES 1
2 STAGES OF SOCIOECONOMIC DEVELOPMENT IN SUB-SAHARAN AFRICA 16
3 NIGERIAN ADVERTISING AND MASS MEDIA 24
4 DYNAMICS OF INTERNATIONAL RELATIONS, CULTURE, AND TECHNOLOGY IN THE
ERA OF GLOBAL MARKETING 33
5 ADVERTISING IN THE INFORMATION AGE: THEORETICAL PERSPECTIVES ON
CULTURE AND TECHNOLOGY 47
6 THE DIGITAL DIVIDE AND STATUS OF SUB-SAHARAN AFRICA: MARKETING IN AN
INTERDEPENDENT GLOBAL ECONOMY 55
7 MANIFESTATIONS OF MEANINGS AND CULTURAL VALUES IN ADVERTISING 82
8 CONCLUSIONS AND MANAGERIAL/PUBLIC POLICY IMPLICATIONS 106
APPENDIX: INSTRUMENT (CULTURAL ANALYSIS) 111
REFERENCES 113
INDEX 127
|
| any_adam_object | 1 |
| author | Alozie, Emmanuel C. |
| author_facet | Alozie, Emmanuel C. |
| author_role | aut |
| author_sort | Alozie, Emmanuel C. |
| author_variant | e c a ec eca |
| building | Verbundindex |
| bvnumber | BV035337420 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.N55 |
| callnumber-search | HF5813.N55 |
| callnumber-sort | HF 45813 N55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)233484717 (DE-599)GBV571486134 |
| dewey-full | 658.8009669 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8009669 |
| dewey-search | 658.8009669 |
| dewey-sort | 3658.8009669 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| geographic_facet | Nigeria |
| id | DE-604.BV035337420 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:35Z |
| institution | BVB |
| isbn | 0789001411 9780789001412 |
| language | English |
| lccn | 2008027809 |
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| owner_facet | DE-703 DE-12 |
| physical | XII, 132 S. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in international business and the world economy |
| series2 | Routledge studies in international business and the world economy |
| spelling | Alozie, Emmanuel C. Verfasser aut Marketing in developing countries Nigerian advertising in a global and technological economy Emmanuel C. Alozie 1. publ. New York [u.a.] Routledge 2009 XII, 132 S. Ill. txt rdacontent n rdamedia nc rdacarrier Routledge studies in international business and the world economy 47 Includes bibliographical references and index Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age: theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications Advertising / Nigeria Mass media / Nigeria Marketing / Nigeria Advertising / Africa, Sub-Saharan Marketing / Africa, Sub-Saharan Massenmedien Advertising Africa, Sub-Saharan Advertising Nigeria Marketing Africa, Sub-Saharan Marketing Nigeria Mass media Nigeria Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Nigeria (DE-588)4042300-1 gnd rswk-swf Nigeria (DE-588)4042300-1 g Informationstechnik (DE-588)4026926-7 s Werbung (DE-588)4065541-6 s DE-604 Marketing (DE-588)4037589-4 s Massenmedien (DE-588)4037877-9 s Erscheint auch als Online-Ausgabe 0-203-88469-8 Erscheint auch als Online-Ausgabe 978-0-203-88469-0 Routledge studies in international business and the world economy 47 (DE-604)BV010489912 47 DE-601 pdf/application http://www.gbv.de/dms/zbw/571486134.pdf kostenfrei Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017141769&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Alozie, Emmanuel C. Marketing in developing countries Nigerian advertising in a global and technological economy Routledge studies in international business and the world economy Advertising / Nigeria Mass media / Nigeria Marketing / Nigeria Advertising / Africa, Sub-Saharan Marketing / Africa, Sub-Saharan Massenmedien Advertising Africa, Sub-Saharan Advertising Nigeria Marketing Africa, Sub-Saharan Marketing Nigeria Mass media Nigeria Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Massenmedien (DE-588)4037877-9 gnd Informationstechnik (DE-588)4026926-7 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4037877-9 (DE-588)4026926-7 (DE-588)4042300-1 |
| title | Marketing in developing countries Nigerian advertising in a global and technological economy |
| title_auth | Marketing in developing countries Nigerian advertising in a global and technological economy |
| title_exact_search | Marketing in developing countries Nigerian advertising in a global and technological economy |
| title_full | Marketing in developing countries Nigerian advertising in a global and technological economy Emmanuel C. Alozie |
| title_fullStr | Marketing in developing countries Nigerian advertising in a global and technological economy Emmanuel C. Alozie |
| title_full_unstemmed | Marketing in developing countries Nigerian advertising in a global and technological economy Emmanuel C. Alozie |
| title_short | Marketing in developing countries |
| title_sort | marketing in developing countries nigerian advertising in a global and technological economy |
| title_sub | Nigerian advertising in a global and technological economy |
| topic | Advertising / Nigeria Mass media / Nigeria Marketing / Nigeria Advertising / Africa, Sub-Saharan Marketing / Africa, Sub-Saharan Massenmedien Advertising Africa, Sub-Saharan Advertising Nigeria Marketing Africa, Sub-Saharan Marketing Nigeria Mass media Nigeria Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Massenmedien (DE-588)4037877-9 gnd Informationstechnik (DE-588)4026926-7 gnd |
| topic_facet | Advertising / Nigeria Mass media / Nigeria Marketing / Nigeria Advertising / Africa, Sub-Saharan Marketing / Africa, Sub-Saharan Massenmedien Advertising Africa, Sub-Saharan Advertising Nigeria Marketing Africa, Sub-Saharan Marketing Nigeria Mass media Nigeria Werbung Marketing Informationstechnik Nigeria |
| url | http://www.gbv.de/dms/zbw/571486134.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017141769&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV010489912 |
| work_keys_str_mv | AT alozieemmanuelc marketingindevelopingcountriesnigerianadvertisinginaglobalandtechnologicaleconomy |
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