APA (7th ed.) Citation

Gilligan, C., & Wilson, R. M. S. (2009). Strategic marketing planning (2. ed.). Elsevier.

Chicago Style (17th ed.) Citation

Gilligan, Colin, and R. M. S. Wilson. Strategic Marketing Planning. 2. ed. Amsterdam [u.a.]: Elsevier, 2009.

MLA (9th ed.) Citation

Gilligan, Colin, and R. M. S. Wilson. Strategic Marketing Planning. 2. ed. Elsevier, 2009.