Fashion brands: branding style from Armani to Zara
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2008
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only |
| Item Description: | Includes bibliographical references (p. [253]-254) and index |
| Physical Description: | xv, 264 p., [16] p. of plates col. ill. 24 cm |
| ISBN: | 9780749453053 0749453052 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035326080 | ||
| 003 | DE-604 | ||
| 005 | 20111215 | ||
| 007 | t | ||
| 008 | 090220s2008 xxka||| |||| 00||| eng d | ||
| 010 | |a 2008011174 | ||
| 020 | |a 9780749453053 |9 978-0-7494-5305-3 | ||
| 020 | |a 0749453052 |9 0-7494-5305-2 | ||
| 035 | |a (OCoLC)213358274 | ||
| 035 | |a (DE-599)BVBBV035326080 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-1049 |a DE-M347 | ||
| 050 | 0 | |a HD9940.A2 | |
| 082 | 0 | |a 687.0688 |2 22 | |
| 082 | 0 | |a 746.9/20688 | |
| 084 | |a QR 526 |0 (DE-625)142045: |2 rvk | ||
| 100 | 1 | |a Tungate, Mark |d 1967- |e Verfasser |0 (DE-588)130822310 |4 aut | |
| 245 | 1 | 0 | |a Fashion brands |b branding style from Armani to Zara |c Mark Tungate |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London |b Kogan Page |c 2008 | |
| 300 | |a xv, 264 p., [16] p. of plates |b col. ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. [253]-254) and index | ||
| 650 | 4 | |a Fashion merchandising | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Advertising |x Fashion | |
| 650 | 0 | 7 | |a Bekleidungsindustrie |0 (DE-588)4005382-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Modebranche |0 (DE-588)4123782-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Modebranche |0 (DE-588)4123782-1 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Bekleidungsindustrie |0 (DE-588)4005382-9 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0901/2008011174-b.html |3 Contributor biographical information | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0901/2008011174-d.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0901/2008011174-t.html |3 Table of contents only | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017130571 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804138636467240960 |
|---|---|
| any_adam_object | |
| author | Tungate, Mark 1967- |
| author_GND | (DE-588)130822310 |
| author_facet | Tungate, Mark 1967- |
| author_role | aut |
| author_sort | Tungate, Mark 1967- |
| author_variant | m t mt |
| building | Verbundindex |
| bvnumber | BV035326080 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9940 |
| callnumber-raw | HD9940.A2 |
| callnumber-search | HD9940.A2 |
| callnumber-sort | HD 49940 A2 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 526 |
| ctrlnum | (OCoLC)213358274 (DE-599)BVBBV035326080 |
| dewey-full | 687.0688 746.9/20688 |
| dewey-hundreds | 600 - Technology (Applied sciences) 700 - The arts |
| dewey-ones | 687 - Clothing and accessories 746 - Textile arts |
| dewey-raw | 687.0688 746.9/20688 |
| dewey-search | 687.0688 746.9/20688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte Handwerk und Gewerbe / Verschiedene Technologien Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02184nam a2200577zc 4500</leader><controlfield tag="001">BV035326080</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20111215 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090220s2008 xxka||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2008011174</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749453053</subfield><subfield code="9">978-0-7494-5305-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749453052</subfield><subfield code="9">0-7494-5305-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)213358274</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035326080</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9940.A2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">687.0688</subfield><subfield code="2">22</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">746.9/20688</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 526</subfield><subfield code="0">(DE-625)142045:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tungate, Mark</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130822310</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Fashion brands</subfield><subfield code="b">branding style from Armani to Zara</subfield><subfield code="c">Mark Tungate</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xv, 264 p., [16] p. of plates</subfield><subfield code="b">col. ill.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. [253]-254) and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Fashion merchandising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Fashion</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bekleidungsindustrie</subfield><subfield code="0">(DE-588)4005382-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Modebranche</subfield><subfield code="0">(DE-588)4123782-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Modebranche</subfield><subfield code="0">(DE-588)4123782-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Bekleidungsindustrie</subfield><subfield code="0">(DE-588)4005382-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0901/2008011174-b.html</subfield><subfield code="3">Contributor biographical information</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0901/2008011174-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy0901/2008011174-t.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017130571</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV035326080 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:20Z |
| institution | BVB |
| isbn | 9780749453053 0749453052 |
| language | English |
| lccn | 2008011174 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017130571 |
| oclc_num | 213358274 |
| open_access_boolean | |
| owner | DE-1049 DE-M347 |
| owner_facet | DE-1049 DE-M347 |
| physical | xv, 264 p., [16] p. of plates col. ill. 24 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Tungate, Mark 1967- Verfasser (DE-588)130822310 aut Fashion brands branding style from Armani to Zara Mark Tungate 2. ed. London Kogan Page 2008 xv, 264 p., [16] p. of plates col. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [253]-254) and index Fashion merchandising Branding (Marketing) Advertising Fashion Bekleidungsindustrie (DE-588)4005382-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Modebranche (DE-588)4123782-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Modebranche (DE-588)4123782-1 s Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s DE-604 Bekleidungsindustrie (DE-588)4005382-9 s 1\p DE-604 http://www.loc.gov/catdir/enhancements/fy0901/2008011174-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0901/2008011174-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0901/2008011174-t.html Table of contents only 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tungate, Mark 1967- Fashion brands branding style from Armani to Zara Fashion merchandising Branding (Marketing) Advertising Fashion Bekleidungsindustrie (DE-588)4005382-9 gnd Markenpolitik (DE-588)4144679-3 gnd Modebranche (DE-588)4123782-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4005382-9 (DE-588)4144679-3 (DE-588)4123782-1 (DE-588)4037589-4 |
| title | Fashion brands branding style from Armani to Zara |
| title_auth | Fashion brands branding style from Armani to Zara |
| title_exact_search | Fashion brands branding style from Armani to Zara |
| title_full | Fashion brands branding style from Armani to Zara Mark Tungate |
| title_fullStr | Fashion brands branding style from Armani to Zara Mark Tungate |
| title_full_unstemmed | Fashion brands branding style from Armani to Zara Mark Tungate |
| title_short | Fashion brands |
| title_sort | fashion brands branding style from armani to zara |
| title_sub | branding style from Armani to Zara |
| topic | Fashion merchandising Branding (Marketing) Advertising Fashion Bekleidungsindustrie (DE-588)4005382-9 gnd Markenpolitik (DE-588)4144679-3 gnd Modebranche (DE-588)4123782-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Fashion merchandising Branding (Marketing) Advertising Fashion Bekleidungsindustrie Markenpolitik Modebranche Marketing |
| url | http://www.loc.gov/catdir/enhancements/fy0901/2008011174-b.html http://www.loc.gov/catdir/enhancements/fy0901/2008011174-d.html http://www.loc.gov/catdir/enhancements/fy0901/2008011174-t.html |
| work_keys_str_mv | AT tungatemark fashionbrandsbrandingstylefromarmanitozara |