Management and innovation in the media industry:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Cheltenham [u.a.]
Elgar
2008
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Enth. 13 Beitr. |
| Physical Description: | XXIV, 288 S. graph. Darst. |
| ISBN: | 9781847201096 |
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MARC
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Record in the Search Index
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| adam_text | Titel: Management and innovation in the media industry
Autor: Dal Zotto, Cinzia
Jahr: 2008
Contents
List of Contributors vii
Introduction ix
PART ONE: INNOVATION PERSPECTIVES
1. Innovation and Creativity in the Media Industry: What? Where? How? 3
Lucy Ku ng
2. Understanding Innovation in New and Young Media Firms 15
Alexander McKelvie andJohan Wiklund
3. Applying Intellectual Property Rights Theory to the Analysis of
Innovation Competition in Mass Media Content Markets - A General
Framework and a Theoretical Application to Media Formats 37
Frank Lobigs and Gabriele Siegert
PART TWO: INNOVATION RESEARCH
4. Towards a Methodological Foundation of Media Innovation Research 67
Frank Habann
5. Promises and Challenges of Innovation Surveys: The German Record
Industry 87
Christian Handke
PART THREE: STRATEGY AND INNOVATION PERFORMANCE
6. Transformations in the Media Industry: Customization and Branding
as Strategic Choices for Media Firms 109
Ana Andjelic
7. Strategies to Exploit the Advantages of New Targeting Technologies:
Realizing the Advertising Revenue Potential of Media Audiences 131
Steven S. Wildman
8. Media Organizational Culture and Innovative Performance 151
Richard van der Wurffand Mark Leenders
9. Innovation through External Sourcing Activities: An Overview of
Major Trends and Patterns of the Telecommunications Service
Provider Industry 173
Hans van Kranenburg, Jaqueline Pennings, Cinzia Dal Zotto
and John Hagedoorn
vi Contents
PART FOUR: INNOVATION MANAGEMENT
10. Diffusion of Innovation in News Organizations: Action Research of
Middle Managers in Danish Mass Media 199
Anker Brink Lund
11. Decision Making by Newspaper Editors: Understanding Values and
Change 215
George Sylvie andJ. Sonia Huang
12. Social Piloting as Testing Methodology for Media Innovations 241
Andreas E. Tasch and Tobias Fredberg
13. Managing Innovation in Audience Measurement: The US Case
Studies of BookScan and the Local People Meter 263
Philip M. Napoli and Kurt Andrews
Index 287
|
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| callnumber-subject | P - Philology and Linguistics |
| ctrlnum | (OCoLC)236326556 (DE-599)GBV581185684 |
| dewey-full | 302.2322 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 22 |
| dewey-search | 302.23 22 |
| dewey-sort | 3302.23 222 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Book |
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| spelling | Management and innovation in the media industry ed. by Cinzia dal Zotto ... Cheltenham [u.a.] Elgar 2008 XXIV, 288 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Enth. 13 Beitr. Management gtt Massamediaindustrie gtt Vernieuwing gtt Massenmedien Mass media and technology Mass media Management Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Medienwirtschaft (DE-588)4129410-5 s Management (DE-588)4037278-9 s DE-604 Massenmedien (DE-588)4037877-9 s Technischer Fortschritt (DE-588)4059252-2 s Dal Zotto, Cinzia Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017123911&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Management and innovation in the media industry Management gtt Massamediaindustrie gtt Vernieuwing gtt Massenmedien Mass media and technology Mass media Management Medienwirtschaft (DE-588)4129410-5 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Massenmedien (DE-588)4037877-9 gnd Management (DE-588)4037278-9 gnd |
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| title | Management and innovation in the media industry |
| title_auth | Management and innovation in the media industry |
| title_exact_search | Management and innovation in the media industry |
| title_full | Management and innovation in the media industry ed. by Cinzia dal Zotto ... |
| title_fullStr | Management and innovation in the media industry ed. by Cinzia dal Zotto ... |
| title_full_unstemmed | Management and innovation in the media industry ed. by Cinzia dal Zotto ... |
| title_short | Management and innovation in the media industry |
| title_sort | management and innovation in the media industry |
| topic | Management gtt Massamediaindustrie gtt Vernieuwing gtt Massenmedien Mass media and technology Mass media Management Medienwirtschaft (DE-588)4129410-5 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Massenmedien (DE-588)4037877-9 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Management Massamediaindustrie Vernieuwing Massenmedien Mass media and technology Mass media Management Medienwirtschaft Technischer Fortschritt Aufsatzsammlung |
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