Holdings: Elite China :: THWS Bibkatalog

Elite China: luxury consumer behavior in China

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Bibliographic Details
Main Author:	Lu, Pierre Xiao (Author)
Format:	Book
Language:	English
Published:	Singapore Wiley 2008
Subjects:	China Elite Konsumentenverhalten Luxusgut Marketingpolitik Zielgruppe Consumer behavior > China Consumer behavior > China > Case studies Luxury Marketing > China Verbraucherverhalten Fallstudiensammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	XV, 208 S. Ill., graph. Darst.
ISBN:	9780470822678

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MARC


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Record in the Search Index

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adam_text	ELITE CHINA LUXURY CONSUMER BEHAVIOR IN CHINA PIERRE XIAO LU JOHN WILEY & SONS (ASIA) PTE. LTD. CONTENTS ACKNOWLEDGMENTS IX FOREWORD XI INTRODUCTION: UNDERSTAND CHINA S ELITE, UNDERSTAND CHINA S FUTURE XIII CHAPTER 1: LUXURY CONSUMPTION AND CHINA S ELITE 1 CHAPTER 2: THE CONFUSED CONCEPT OF LUXURY 19 CHAPTER 3: CONSUMER VALUE SYSTEMS IN 21ST-CENTURY CHINA 31 CHAPTER 4: A TYPOLOGY OF CHINESE LUXURY CONSUMERS 69 CHAPTER 5: HABITS, LIFESTYLES, LOCATIONS 99 CHAPTER 6: OPPORTUNITIES FOR CHINESE LUXURY BRANDS 141 CONCLUSION 179 APPENDIX 195 INDEX 203
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dewey-search	330.16
dewey-sort	3330.16
dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften
format	Book
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indexdate	2024-07-09T21:31:08Z
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isbn	9780470822678
language	English
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physical	XV, 208 S. Ill., graph. Darst.
publishDate	2008
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publisher	Wiley
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spelling	Lu, Pierre Xiao Verfasser aut Elite China luxury consumer behavior in China Pierre Xiao Lu Singapore Wiley 2008 XV, 208 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier China stw Elite stw Konsumentenverhalten stw Luxusgut stw Marketingpolitik stw Zielgruppe stw Consumer behavior China Consumer behavior China Case studies Luxury Marketing China Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Elite (DE-588)4014457-4 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content China (DE-588)4009937-4 g Elite (DE-588)4014457-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017121868&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Lu, Pierre Xiao Elite China luxury consumer behavior in China China stw Elite stw Konsumentenverhalten stw Luxusgut stw Marketingpolitik stw Zielgruppe stw Consumer behavior China Consumer behavior China Case studies Luxury Marketing China Verbraucherverhalten (DE-588)4062644-1 gnd Elite (DE-588)4014457-4 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4014457-4 (DE-588)4009937-4 (DE-588)4522595-3
title	Elite China luxury consumer behavior in China
title_auth	Elite China luxury consumer behavior in China
title_exact_search	Elite China luxury consumer behavior in China
title_full	Elite China luxury consumer behavior in China Pierre Xiao Lu
title_fullStr	Elite China luxury consumer behavior in China Pierre Xiao Lu
title_full_unstemmed	Elite China luxury consumer behavior in China Pierre Xiao Lu
title_short	Elite China
title_sort	elite china luxury consumer behavior in china
title_sub	luxury consumer behavior in China
topic	China stw Elite stw Konsumentenverhalten stw Luxusgut stw Marketingpolitik stw Zielgruppe stw Consumer behavior China Consumer behavior China Case studies Luxury Marketing China Verbraucherverhalten (DE-588)4062644-1 gnd Elite (DE-588)4014457-4 gnd
topic_facet	China Elite Konsumentenverhalten Luxusgut Marketingpolitik Zielgruppe Consumer behavior China Consumer behavior China Case studies Luxury Marketing China Verbraucherverhalten Fallstudiensammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017121868&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT lupierrexiao elitechinaluxuryconsumerbehaviorinchina

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