APA (7th ed.) Citation

(2006). Untapped: Creating value in underserved markets (1. ed.). Berrett-Koehler.

Chicago Style (17th ed.) Citation

Untapped: Creating Value in Underserved Markets. 1. ed. San Francisco, Calif: Berrett-Koehler, 2006.

MLA (9th ed.) Citation

Untapped: Creating Value in Underserved Markets. 1. ed. Berrett-Koehler, 2006.